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Why Brands Should Consider Being Woke

Of late, brands have woken from their corporate slumber to take stances on socio-political issues. Diversity, racial and gender inequality, LGBT

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4 things Kim Kardashian can teach us about a solid social media strategy

Kim Kardashian - love her or hate her, you can’t deny that she’s created a massive empire and cult following. Having recently won the Council of

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Diversity – The Marketer’s Antidote to Tone-Deafness

Mention diversity in a corporate setting and you’re likely to receive vague statements of agreement. The general sentiment is usually lumped together

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3 PR Lessons We Can Learn from Bey And Jay

Recently, Beyoncé and Jay-Z dropped their first fully collaborative album, The Carters. Critics and fans alike immediately embraced the tracks and

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What Is a Content Strategy and Why Do I Need One?

It’s likely you’ve heard the term ‘content strategy’ thrown around lately, but unless you work in the world of content marketing, you probably are

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How brands can stand out with content personalisation

With attention becoming one the most valued commodities in digital marketing, content personalisation is key to making heads turn. While the term

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How to Get the Most Out of Your LinkedIn Profile

In this social media-driven world, it’s easy to set up accounts on every single online platform and then only truly engage with one or two. Many

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How to get the most out of your relationship with your marketing agency

A client-agency relationship is more than just a business transaction. It takes more than charismatic account management and savvy sales pitches to

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Millennial-speak: Let data do the talking

A data-led guide to marketing to millennials They say we are prone to spending money, careless with personal data, and technology is second nature to

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