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Public Relations

Effective Public Relations Starts With The Right Agency

Public relations today is much more than standard press releases and media relationships - it’s about driving value for your business with great storytelling and data, and providing value to journalists who are inundated with pitches and event invites.

Our strategic approach will build your reputation, increase awareness of your brand, and create thought leaders out of your C-suite to the point where the media come to you for expert commentary and insight. That’s the value that matters.

Stand Out From The Crowd With Employer Brand Content

Effective Public Relations Starts With The Right Agency

Whether you want to attract talent, retain talent, improve employee engagement or change perception, an employer brand strategy is crucial to overall talent management. Whatever your goals, content is a critical component of an effective employer brand strategy. By creating and sharing compelling content, businesses can attract, engage, and retain top talent, while also building a strong reputation as an employer of choice.

Why Is Employer Branding Important For Companies

Employer branding is an incredibly powerful tool for companies to stand out in a competitive job market and create lasting relationships with existing employees and future talent. By crafting a strong employer brand story, companies can engage with candidates and position themselves as the top choice for talent.

Employer branding builds trust and shows current and potential employees that the company is dedicated to providing a positive working environment and opportunities for meaningful growth. It also allows companies to extend their marketing reach as employers of choice, sourcing the best talent available in their industry.

Mutant Communications’ Employer Branding Content Services

As an agency that has been around since 2012, we’ve established a successful track record in crafting effective content and branding strategies. Specialising in storytelling and content creation, Mutant can help you craft compelling and engaging employer brand content. With a senior editorial team consisting of former editors and journalists, we understand how to build narratives that resonate with your specific audience. Our services are tailored to your organisation’s unique needs and reflect your company’s objectives, core mission, and culture. 

Over the last 10 years, we’ve won several awards for our work, including PR team of the year at the 2023 Marketing PR awards, amongst many other awards over the years.

telco

Employer Branding Case Study

Here’s a glimpse of how our agency helped a leading telco in Singapore elevate its employer branding in Singapore. 

Duration: Ongoing retainer since 2019 (PR and LinkedIn)

Our Scope: 

  • Mutant provides ongoing support for the telco’s PR initiatives and management of their corporate LinkedIn page.
  • Mutant has also played a role in amplifying the LinkedIn profiles of several key leaders through thought-leadership content on various topics across the telecommunications industry.

What We Achieved:

Working in close collaboration with the Corporate Communications team, Mutant conceptualises and develops a range of both short-form and long-form content for the telco’s corporate LinkedIn page on specific themes, including:

  • Business and company announcement;
  • Amplifying media wins and articles;
  • Showcasing partnerships and case-studies;
  • Sharing thoughts, recognitions and anecdotes to drive positive;
  • Employer Branding stories;
  • Putting a spotlight on the company’s leadership team by sharing their participation in events, panel sessions, and more.

Frequently Asked Questions About Employer Branding Agency In Singapore

A great employer branding agency can completely revolutionise a business. They can work with you to create a unique brand that will help attract and retain top talent, boost productivity, and cultivate a culture of excellence.

Employer branding is an underrated, yet powerful tool that all companies should be taking advantage of. It works by showcasing the distinct benefits and values that are associated with your company, making it attractive to potential candidates and customers.

Employer branding is an essential part of any company’s success, enabling it to attract top talent and build a dynamic workplace. So, how can you get started? 

Appointing an experienced employer branding content agency like Mutant Communications can be a great way to drive the process forward, allowing you to tap into our expertise and experience when it comes to crafting positive brand presence. Get in touch with our friendly team today!

Contact Us

Have a question or just want to know more?

Singapore

69 Circular Road, #03-01 Singapore 049423
[email protected]

Thailand

281, 19-23 Silom 1 Alley, Silom,
Bang Rak, Bangkok 10500, Thailand
[email protected]

Malaysia

Unit A-21-12, Level 21, Tower A, Menara UOA Bangsar,
No. 5, Jalan Bangsar Utama 1, 59000 Kuala Lumpur
[email protected]

Indonesia

28/F Talavera Office Park,
Jl. TB. Simatupang Kav. 22 –26,
Jakarta 12430, Indonesia
[email protected]