Zendesk
GSS Experience Singapore

Public Relations

Effective Public Relations Starts With The Right Agency

Public relations today is much more than standard press releases and media relationships - it’s about driving value for your business with great storytelling and data, and providing value to journalists who are inundated with pitches and event invites.

Our strategic approach will build your reputation, increase awareness of your brand, and create thought leaders out of your C-suite to the point where the media come to you for expert commentary and insight. That’s the value that matters.

B2B PR: Driving Business with Communications

Zendesk
GSS Experience Singapore

Public Relations

Effective Public Relations Starts With The Right Agency

Public relations today is much more than standard press releases and media relationships - it’s about driving value for your business with great storytelling and data, and providing value to journalists who are inundated with pitches and event invites.

Our strategic approach will build your reputation, increase awareness of your brand, and create thought leaders out of your C-suite to the point where the media come to you for expert commentary and insight. That’s the value that matters.

Effective Public Relations Starts With The Right Agency

Mutant has worked with B2B clients since our inception in 2012. Companies that work with us have benefitted from our ability to understand their business and leverage strategic insights to deliver amazing results. Through our work, we build and improve reputation, manage issues and crises and help businesses break into new niches.

The Mutant Way

Having built a reputation early on with startups and SMEs, Mutant’s B2B PR work pivoted primarily around solving critical problems from lack of awareness to employer brand and crisis management. Over the past decade, our agency has continued to provide support for companies of all sizes, and has built capabilities to support MNCs with local, regional, and global B2B communications strategies. 

Mutant’s strategy revolves around value-driven public relations, with a focus on digging deep into the client’s business and crafting assets that hold value for the media and their audiences. With this approach, we can craft assets such as data-driven insights, reports, and thought-leadership pieces to engage with important global and regional press, mainstream media, and relevant trade publications in Singapore and beyond.

Mutant works across a range of B2B industries, including:

  • Artificial Intelligence
  • Data Analytics
  • Fintech
  • Government
  • Human Resources
  • Real Estate
  • SAAS
  • Telecommunications
  • Technology
  • Venture Capital

To date, we have worked with brands such as M1, Meta, Innoquest, Zendesk, Meltwater, iKala, Experian, and Ula.

Our Case Studies

ikala

iKala

Our Scope

  • Establish iKala’s position as a leading AI-based solutions provider within Singapore and the wider Southeast Asia region.
  • Develop a strong local narrative to make a splash in key mainstream, business, and tech publications, increasing iKala’s visibility and top-of-mind recall.
  • Create a niche for iKala within the region by leveraging their strong data capabilities and pushing the bar on key areas of growth, such as social commerce.

Our Achievements

  • Secured over 100 organic media hits by the end of 2021; more than 50% of these are in Tier-1 mainstream, technology, business, and trade media across the region.
  • Leveraged key business updates such as their Series B funding to create a strong reputation, securing rare interview and profiling opportunities with top-tier local and regional media for iKala’s CEO.
  • Conceptualised and led iKala’s first data-driven report around social commerce, which led to 26 organic stories and was extremely well-received by industry professionals, opening up various key opportunities and partnerships for the client. In 2021, we developed a follow-up report with fresh data and deeper insights, which generated more than 39 organic articles in key media titles.
  • Established iKala’s expertise in the AI-driven retail solutions space (a key focus area for the brand) through thought leadership and case study-based interview opportunities.
  • Developed thought-leadership content (blogs and bylines) to position iKala’s CEO as an insightful and forward-looking leader in Asia’s AI ecosystem.
meltwater

Meltwater

Our Scope

  • Strong PR and content-led retainer across Singapore and Southeast Asia.
  • Positioning Meltwater as a leading media intelligence company through a robust mix of thought-leadership editorials and executive interviews.
  • Monitoring the daily news cycle and leveraging potential newsjacking opportunities to seed timely data and drive results.

Our Achievements

  • Over 210 pieces of media coverage secured in the first year.
  • Over 70% of total coverage attributed to placements secured from timely opportunities such as the Trump-Kim Summit, Annual Budget announcement, and F1.
  • Built a strong media reputation that sees Meltwater frequently approached by top-tier publications such as Marketing Interactive, The Straits Times, and The Business Times for data to supplement their news stories.
  • 20+ media stories secured from a single timely news-jacking contribution around Singapore’s first online GE in mid-2020, including the likes of Reuters, The Straits Times, The Business Times, Channel News Asia, and Yahoo!.
  • Meltwater’s Beauty industry report in 2019 generated over 300 qualified marketing leads from Aesop, Chanel, Clarins, Estée Lauder, Guardian, J&J, L’Oréal, and more.

Contact Us

Have a question or just want to know more?

Singapore

69 Circular Road, #03-01 Singapore 049423
[email protected]

Thailand

281, 19-23 Silom 1 Alley, Silom,
Bang Rak, Bangkok 10500, Thailand
[email protected]

Malaysia

Unit A-21-12, Level 21, Tower A, Menara UOA Bangsar,
No. 5, Jalan Bangsar Utama 1, 59000 Kuala Lumpur
[email protected]

Indonesia

28/F Talavera Office Park,
Jl. TB. Simatupang Kav. 22 –26,
Jakarta 12430, Indonesia
[email protected]