Social Media Platforms That Brands Can (And Should) Leverage
One of the most memorable quotes from the 2010 film The Social Network, is when Justin Timberlake’s Sean Parker says: “We lived on farms and then we lived in c ...
How To Boost Campaigns During Ramadan And Raya
With festive woven ketupat artfully displayed, pelita lamps providing a welcoming glow, the upbeat tune of Sudirman singing “Balik Kampung”, and the smell of l ...
How To Do PR for the F&B Industry
Back in the day, you could write a press release to announce a new product, menu or campaign you have and voilà – press coverage and happiness served on a plat ...
How Powerful Brainstorming Led To a Global PR Award Win
In October 2021, Mutant Communications' Heather Seet and Victoria Brown won Gold at ICCO’s inaugural Next Generation PR Word Cup, beating out global teams to b ...
Tone, Language and Style: Key Ingredients to Effective Content Writing
Creating good content is like baking or cooking. You need to put the right “ingredients” together — narrative, headline, body, visuals, data, etc — to get the ...
Fonts We Think Will Be Popular In 2022
No matter how hard we may hang onto our favourite pair of jeans and go-to hairstyles, changes in trends are inevitable: what's fashionable one year may not be ...
More Than Just Pronouns: Why Brands Should Focus On Inclusivity
“What are your pronouns?” Found everywhere from social media bios and university classrooms to medical intake forms, this now common question has gene ...
How Brands Can Attract The Coolest Kids On The Block
The new kids on the block are coming of age. Gen Z – people born between 1995-2010 – represent an estimated $143 billion in annual spending power, and at lea ...
How 2021 Shaped The Design Industry
New year, new me. This motto gets thrown around every year, and understandably so. After all, the prospect of a new year is exciting – it’s a time for ...
To Rebrand Or Not To Rebrand?
Many moons ago, Greek philosopher Heraclitus famously quoted “the only constant in life is change” – and he was right. The world around us is constant ...
What To Do When You’re Faced With A Crisis
It’s easy to believe that nothing bad will ever happen to a business…until it does. A good crisis communications strategy is one of the most valuable asset ...
3 Visual Storytelling Formats To Boost Your Content
Storytelling is something so intrinsic to human beings that its evolution has followed that of our own. Oral storytelling traditions and hieroglyphics eventual ...
