Get Real: How Brands Can Use PR To Amplify Authenticity
Coke versus Pepsi. Nike versus Adidas. Apple versus Android. Chances are you immediately picked a side. Here’s a question: hand on your heart, what ma ...
What Motivated These Companies to Rebrand During COVID-19?
COVID-19 disrupted everyone’s lives and prompted businesses to restructure – while some had to change their business strategies, others were forced to piv ...
Horrifying Campaigns, And How To Avoid Creating Them
Though Halloween is just behind us, we're still thinking about witches, ghosts, and scary stories. However, brands are probably worried about something more te ...
3 Major Learnings, 2 Years, 1 Goal!
I am still at the age where people ask about my time at university. When they realise I didn’t study comms, they often follow up with “Why do you work in PR”? ...
Working With Multiple Agencies? You Might Want To Give This A Quick Read.
There are a million ways to reach your customers — but engaging them effectively and creating genuine connections has gotten increasingly difficult. Brands now ...
How To Turn Complicated Data Into Engaging Content
Data is playing an increasingly larger role in helping brands stand out in a crowded digital marketing space. From insight reports on consumer behaviour, to su ...
Beyond World Mental Health Day: Are Businesses Doing Enough To Communicate Their Support?
It’s World Mental Health Day on October 10th, and I’m already starting to see brands and businesses launch campaigns and initiatives to mark the day. It’s grea ...
The Future Of Work Is Hybrid For PR Agencies
A year ago, every company was talking about what the new normal would look like in a post-pandemic world. Fast forward to today and most companies are still as ...
Here’s How Different Types of Business Can Leverage PR
What comes to mind when you think of public relations? Most people would envision a meticulously planned campaign that involves pushing out a templated press r ...
The Future Of Marketing Looks A Lot Like The Past
It is an exciting time to be alive. We are living in an age of fast-paced innovation that demands waves of technological breakthroughs. With more data being ...
Stop and Listen: Why Social Listening Is Important For Brands
In today’s digital world, the customer may not always be right, but they are always extremely opinionated. People spend hours shopping online: researching, cho ...
Cultural Appropriation In Design And How To Avoid It
Cultural appropriation is a big problem in design that gets tied up with political issues all the time. However, there is nothing political about it in essence ...
