We are

MB-logo

Welcome to Mutant Branding. We apply strategic and creative thinking to branding projects across Southeast Asia, breathing new life into brands that need a zhuzh, a refresh, or total innovation.

We are

MB-logo

Welcome to Mutant Branding. We apply strategic and creative thinking to branding projects across Southeast Asia, breathing new life into brands that need a zhuzh, a refresh, or total innovation.

What We Offer

End-to-end brand strategy

If you need it done, we can do it all. Via our phased approach, you get a full brand review and audit, brand positioning, the creation of your brand story, and the expression of your visuals and brand identity. We cover all the touchpoints between your brand and all your stakeholders.
custom-branding

Custom branding needs

Sometimes all you need is a logo, some new brand collaterals, or help defining your brand voice. Whatever your needs, our in-house brand experts are on hand to shape what you need with a creative touch.

End-to-end brand strategy

If you need it done, we can do it all. Via our phased approach, you get a full brand review and audit, brand positioning, the creation of your brand story, and the expression of your visuals and brand identity. We cover all the touchpoints between your brand and all your stakeholders.

Custom branding needs

Sometimes all you need is a logo, some new brand collaterals, or help defining your brand voice. Whatever your needs, our in-house brand experts are on hand to shape what you need with a creative touch.

We’d love to know a few things about you in order to come up with the best approach for your brand.
Get in touch via the form below:

  • Max. file size: 50 MB.
  • This field is for validation purposes and should be left unchanged.

Our Success Stories

StemCord

Healthcare

AI Rudder

Tech Startup

Trouble Brewing

Beverage, E-Commerce

Temple Street

Beverage, E-Commerce

Evolving Brands Across Southeast Asia

We operate in one of the most exciting regions in the world – and any brand looking to grow is seeking opportunities in Southeast Asia. More than ever, brands need a compelling, customer-centric brand strategy to face constant challenges and stand out amongst competitors.

Everything is connected – but we’ll help you draw the lines between the dots. Our deep understanding of the region and network of in-house experts means we can focus on getting to know your business, how it really works, and what attitudes and perceptions we’re working to change.

We can ensure your story is being told and perceived the way you need it to be.

Here’s how.

Brand Review

To start, we need a strong and in-depth understanding of your brand. We’re here to dive in and uncover the perception of your brand from all stakeholders – your strengths, weaknesses and white spaces.

Deliverables can include:

  • Full kick-off meetings
  • Desktop research
  • Internal & external audits and interviews
  • Communications audit
  • Final brand report with initial insight

Brand Strategy

This is where we define your purpose, values, brand positioning and personality, using the insights gleaned from the review. Getting this part right is crucial to how you set yourself apart, and helps to define your brand, the strategy forward, and how it’s communicated.

Deliverables can include:

  • Brand positioning
  • Workshops on messaging and tactical communications
  • Creation of your brand story & narrative
  • Brand naming (if necessary)

Execution & Expression

All creativity is informed by brand strategy. Our expert team of in-house designers and brand creationists will translate our insights into an exciting, competitive and impactful brand identity.

Deliverables can include:

  • Brand logo & collaterals
  • Brand identity guidelines
  • Graphic & digital designs
  • Website framework & collateral

Brand Review

To start, we need a strong and in-depth understanding of your brand. We’re here to dive in and uncover the perception of your brand from all stakeholders – your strengths, weaknesses and white spaces.

Deliverables can include:

Full kick-off meetings

desktop-research-2

Desktop research

Internal & external audits and interviews

Communications audit

Final brand report with initial insights

Brand Strategy

This is where we define your purpose, values, brand positioning and personality, using the insights gleaned from the review. Getting this part right is crucial to how you set yourself apart, and helps to define your brand, the strategy forward, and how it’s communicated.

Deliverables can include:

Brand positioning

Workshops on messaging and tactical communications

Creation of your brand story & narrative

Brand naming (if necessary)

Execution & Expression

All creativity is informed by brand strategy. Our expert team of in-house designers and brand creationists will translate our insights into an exciting, competitive and impactful brand identity.

Deliverables can include:

Brand logo & collaterals

Brand identity guidelines

Graphic & digital designs

Website framework & collateral

Evolving Brands Across Southeast Asia

We operate in one of the most exciting regions in the world – and any brand looking to grow is seeking opportunities in Southeast Asia.
More than ever, brands need a compelling, customer-centric brand strategy to face constant challenges and stand out amongst competitors all trying to do the same thing as you.
Everything is connected – but we’ll help you draw the lines between the dots. Our deep understanding of the region and network of in-house experts means we can focus on getting to know your business, how it really works, and what attitudes and perceptions we’re working to change.

We can ensure your story is being told and perceived the way you need it to be.

Here’s how.

Brand Review

To start, we need a strong and in-depth understanding of your brand. We’re here to dive in and uncover the perception of your brand from all stakeholders – your strengths, weaknesses and white spaces.

Deliverables can include:

  • Full kick-off meetings
  • Desktop research
  • Internal & external audits and interviews
  • Communications audit
  • Final brand report with initial insight

Brand Strategy

This is where we define your purpose, values, brand positioning and personality, using the insights gleaned from the review. Getting this part right is crucial to how you set yourself apart, and helps to define your brand, the strategy forward, and how it’s communicated.

Deliverables can include:

  • Brand positioning
  • Workshops on messaging and tactical communications
  • Creation of your brand story & narrative
  • Brand naming (if necessary)

Execution & Expression

All creativity is informed by brand strategy. Our expert team of in-house designers and brand creationists will translate our insights into an exciting, competitive and impactful brand identity.

Deliverables can include:

  • Brand logo & collaterals
  • Brand identity guidelines
  • Graphic & digital designs
  • Website framework & collateral

Brand Review

To start, we need a strong and in-depth understanding of your brand. We’re here to dive in and uncover the perception of your brand from all stakeholders – your strengths, weaknesses and white spaces.

Deliverables can include:

Full kick-off meetings

desktop-research-2

Desktop research

Internal & external audits and interviews

Communications audit

Final brand report with initial insights

Brand Strategy

This is where we define your purpose, values, brand positioning and personality, using the insights gleaned from the review. Getting this part right is crucial to how you set yourself apart, and helps to define your brand, the strategy forward, and how it’s communicated.

Deliverables can include:

Brand positioning

Workshops on messaging and tactical communications

Creation of your brand story & narrative

Brand naming (if necessary)

Execution & Expression

All creativity is informed by brand strategy. Our expert team of in-house designers and brand creationists will translate our insights into an exciting, competitive and impactful brand identity.

Deliverables can include:

Brand logo & collaterals

Brand identity guidelines

Graphic & digital designs

Website framework & collateral

Contact Us

Have a question or just want to know more?

Singapore

A:
P:
E:

69 Circular Road, #03-01 Singapore 049423
(+65) 6221 7293
[email protected]

Malaysia

A:


E:

Unit A-21-12, Level 21, Tower A, Menara UOA Bangsar, No. 5, Jalan Bangsar Utama 1, 59000 Kuala Lumpur
[email protected]

Indonesia

A:

E:

Equity Tower 35th Floor Jl. Jend Sudirman
Kav 52-53 (SCBD) Jakarta 12190
[email protected]

big-m-01