Case Study:

Trouble Brewing

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Job Scope

PR, Social Media

Date/Duration

Ongoing PR and social media retainer

Brief/Objectives

Mutant has been working with Trouble Brewing since its inception, helping to launch the brand in Singapore.

Besides ongoing PR and social media support, Mutant has helped to raise awareness for the brand, its regular events and new beer launches.

Mutant played an instrumental role in the brand’s paid digital ad campaigns, which was crucial when Trouble Brewing had to temporarily shift its business model from B2B to B2C due to the COVID-19 restrictions in Singapore.

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Results

0 x
return on ad spend
with digital campaign
0
cases of beer
sold in 48 hours
hrs
turnaround with a
new eCommerce site

Mutant helped launch the brand into Singapore’s competitive F&B scene, resulting in Trouble Brewing becoming the biggest locally-brewed craft beer brewery in Singapore.

After the imposed COVID-19 restrictions:
  • 20.3x return on ad spend with digital marketing campaign
  • 200 cases of beer sold in 48 hours after going live!
  • 24 hour turnaround to set up a completely new eCommerce platform
  • Full digital strategy fleshed out and implemented within 48 hours
  • Helped launch a digital ‘quarantine pub quiz’ with over 150 participants in only the second week after its launch
  • Wrote, pitched and secured an opinion piece in The Business Times’ section
  • Raised positive awareness about Trouble Brewing’s ‘Adopt-a-Pub’ and Quarantine Quiz Night initiatives

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