Here’s how we work with you:
Public Relations
We don’t simply “do PR”. Instead, we use data, insights, storytelling, and creativity to deliver real impact for your brand.
We don’t simply “do PR”. Instead, we use data, insights, storytelling, and creativity to deliver real impact for your brand.
Content
Our team of former editors and journalists means you get the kind of content that has the power to change the way people think about you. From blogs and whitepapers to thought leadership articles and infographics, our skilled storytellers will make you stand out.
Our team of former editors and journalists means you get the kind of content that has the power to change the way people think about you. From blogs and whitepapers to thought leadership articles and infographics, our skilled storytellers will make you stand out.
Digital Marketing
We take your public relations and content efforts to the next level with digital marketing strategies. Why? Because ROI matters.
We take your public relations and content efforts to the next level with digital marketing strategies. Why? Because ROI matters.
Branding & Design
With more than 25 years of combined experience building visual assets for brands, our creative experts are perfectly designed (ha!) to give your brand the love it needs.
With more than 25 years of combined experience building visual assets for brands, our creative experts are perfectly designed (ha!) to give your brand the love it needs.
Specialisations
As a person, brand or employer, you need to be adept in the art of selling yourself. Our media training will whip you into shape to face journalists, while our HR experts can help you build effective employer branding strategies.
As a person, brand or employer, you need to be adept in the art of selling yourself. Our media training will whip you into shape to face journalists, while our HR experts can help you build effective employer branding strategies.
We've Won A Couple Of Awards Too:
We love winning awards (who doesn’t?) but what really motivates us is to succeed in delivering tangible business
impact - even beyond your brief. Still, the awards are nice.
We love winning awards (who doesn’t?) but what really motivates us is to succeed in delivering tangible business impact - even beyond your brief. Still, the awards are nice.
Our Clients
How To Use Data And Storytelling Techniques To Craft Compelling Stories
People don’t remember data, they remember the story. Everyone remembers the iconic scene from the movie Titanic, in which Rose stands on the railing o ...
Fool Me Twice, But Give Me Results
Do April Fools' pranks really work for brands? April Fools' – the comic equivalent of The Purge – has come a long way in the world of marketing to become a ...
Cinnamon Toast Crunch: More Toast, Less Crunch
I have been following the Cinnamon Toast Crunch Shrimp saga and have more than a few questions: Was it meant to be a marketing ploy? Was it driven by the consu ...
How To Create Purposeful, Engaging Video Content for Social Media
With the proliferation of social media, particularly video-only networks like YouTube and TikTok, videos are no longer just the most popular type of content bu ...
What The “New Normal” Means For Public Relations Agencies And Client Relationships
“The new normal. These unprecedented times. Post-pandemic world.” I can already hear the groans. Grossly overused phrases like these have been shoved front ...
All This Talk About Diversity, But Marketing is Still Sexist as Hell
I’m going to start this article by sharing one of the most infuriating conversations of my life. A group of friends, myself included, were chatting an ...
Have a question or just want to know more?
Singapore
A: 41 Craig Rd, Singapore 089679 P: +65 6221 7239 E: hello@mutant.com.sg
Malaysia
A: Jalan Bangsar, KL Eco City, 59200 E: hello@mutant.com.my
