Case Study:

iKala

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Job Scope

PR, content

Date/Duration

Since 2020

Brief/Objectives

To increase Taiwan-based iKala’s visibility in Southeast Asia and position them as a leading industry voice

Solution

We started working with iKala in 2020 to develop a strong local narrative and leverage that, along with key business updates such as their series B funding, to land top-tier media opportunities in the region. We also conceptualised and led their first data-driven report around social commerce – a rising phenomenon in the region and a key business area for the iKala team.
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Results

0 +
organic media stories
in the first 6 months
> 0
of coverage
landed in Tier-1 publications

Results

  • Secured 50+ organic media stories in the first 6 months of the retainer
  • More than 60% of coverage landed in Tier-1 mainstream, technology, business and trade publications
  • The research report itself drove over half of these media stories, and was also extremely well-received by industry professionals, opening up various key opportunities & partnerships for iKala
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