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The world of public relations and marketing is forever changing, and our Mutant minds are constantly evolving with the industry. Keep yourself updated on the latest tools, tips and trends to inspire you and help boost your business.

We’ve Got a Problem: How to Communicate During Troublesome Times

Whether it’s your website’s technical malfunction, a customer service issue gone viral or the introduction of an unfriendly government regulation, there will come a time in every company’s life when something goes wrong.  And in those moments, your customers, the press and the rest of your ... Read More

How Journalism Helped Me Navigate The World Of PR

I was a journalist for six years, until I decided to try something and switch to the “dark side” - public relations.  I’m relatively new to the world of PR. Now, new worries fill my world - having to quickly draft press releases, organise media launches, and pray that journalists will be ... Read More

Here’s how to get your Singles Day 2020 Strategy right

Taylor Swift’s recent mini-concert in Shanghai was nothing short of dazzling. Bedecked in a stunning geometric ensemble and thigh-high boots, the singer crooned her latest singles “Me!”, “You Need to Calm Down”and “Lover”. Some viewed this spectacle live at the Mercedes-Benz Arena, while others ... Read More

Honey, How Does My Make-Up Look?

Rebranding is merely about getting a new logo and a new website. Or is it? Let's say you’re starting a new business. Your new business needs a face and identity – a basic kit of deliverables that define what your business looks like. These usually consist of a logo, business cards, letterhead, a ... Read More

The role PR and communications plays in building responsible, ethical businesses

Digital advances are transforming how we live, learn, work, and play - and the media industry is, of course, no stranger to how digitalisation is altering its landscape. Changing consumer behaviour and an increased hunger for instant gratification has forever evolved the way we view and digest ... Read More

Personal branding on LinkedIn – tips to optimise your profile

People often think of brands in relation to products or companies, but did you know branding is important for individuals too? Whether you are a fresh graduate or seasoned professional, there is likely someone who has looked you up on the Internet at some point in time… And your LinkedIn profile may ... Read More

Content localisation, aka how to be relevant to different audiences

You’ve heard it before: what speaks to me might not speak to you. This is the overarching idea behind content localisation,  a buzzword in content marketing, which is – just like content marketing – often misunderstood. Officially defined as “the process of making something local in character or ... Read More

Are you a fresh grad looking for a PR gig? An agency is the place to be

Can we take a moment to acknowledge just how pressuring it is for a prospective tertiary student to decide on a major that might define their professional career forever? As a tourism student-turned PR practitioner, the transition into the world of public relations comes with a steep learning ... Read More

Decoding data – driven stories: Dealing with data gatekeepers for an insight-driven story

Any good communications professional - whether they appreciate the fast-paced agency life or prefer to strategise in-house - will at some point push for a story based on data-driven insights. On the surface, this approach always seems like an easy and effective method to land a credible story: ... Read More

Bigger isn’t always better: Why (Agency) Size Matters

Bigger isn't always better… at least when it comes to agency size. In a mature market like Singapore, the PR and comms landscape is constantly evolving. In recent years, we’ve seen more brands turn to boutique agencies instead of opting for the default route of playing with the big boys.  To ... Read More

Copy That: How to Protect Your Agency from Ideas Theft

So, you were invited to pitch for some business. You spent hours - weeks, or months - coming up with a creative direction, a strategy, and an execution plan that you then shared with the potential client in a formal environment. Your pitch was well-received. You nailed it. You leave the meeting, go ... Read More

Media Training: A definitive guide to not soiling your pants

We’ve all seen it, a bumbling celebrity spewing nonsense on camera, digging their graves even deeper for the whole world to see. Even worse, the mindless politician blatantly dodging serious questions just to repeat the same thing over and over again.  Listening to badly media trained ... Read More

Expectations and Realities of working in a PR agency (from an intern’s POV)

It was daunting, entering an industry that I had next to zero knowledge about. I was a sociology graduate, you see, fresh out of university and looking to explore opportunities. A friend recommended Mutant – ‘I’ll try,’ I told her. Three weeks later, I found myself on my first day of work at the ... Read More

Using data to get media attention isn’t as hard as you think

Your company is not special. Your product is probably not “revolutionary”. Very few people care that your best-selling system has a new feature – and I guarantee no one cares that you hired a new CFO.   Sorry (not sorry) for the hard truths, but the simple fact is that most companies still don’t ... Read More

When Sorry Seems To Be The Hardest Word

Elton John hit the nail on the head when he melodiously crooned these words - and in 2019, plenty of local brands are really struggling with doing just that. The simple act of saying “sorry” doesn’t seem to be so simple.  While there have been plenty of bad examples of half-hearted apologies ... Read More

Is lead generation the right strategy for your business?

Throw a stone into a sea of marketers and you’re sure to strike someone who’ll tell you that their priority for the year is lead generation, the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service. With digital ... Read More

How B2B brands can make tech narratives sexy

We hate to break it to you, but not all technology gets consumers equally excited.  Think of the immediate onslaught of news articles and social media posts that accompany the announcement of a new Apple product. Now, contrast that with the response to the latest innovation announced by an ... Read More

What goes into the recipe for maintaining a good client-agency relationship?

Relationships take lots of hard work. Be it a marriage, friendship, or courtship –  effort is required from both parties. And unlike almost every other romantic comedy out there, the story does not end after you find The One and ride off into the sunset. After that glorious moment, both people have ... Read More

Why You Can’t Camouflage a Rotten Company Culture

Infinite snacks, sleep pods and an unrestricted flow of bottled wine on Friday afternoons do not a company culture make. As nice as it is to boast to your friends about how you have unlimited leave, a never-ending supply of saccharine treats, and virtually no dress code (rather, one that is ... Read More

linkedin for business leaders

How to kickstart a social media presence for business executives

Nobody expects business leaders to take selfies and post Instagram Stories about their day-to-day work. But, that may be exactly what they picture (and maybe even fear) when their marketing team suggests they leverage social media as a professional communication channel. And that’s where the ... Read More

Don’t Just Slap a Rainbow On It: How to Be a Bold Brand

Happy Pride! This past month has been prime time for brands (the cool ones at least) to unfurl their rainbow flags and show the LGBTQ+ community how much they love them – easy, right? Well, hold your horses (or unicorns) - because while everyone is equal and valid, not all Pride campaigns are. Every ... Read More

Why Brands Need Social Media Community Guidelines

We’ve likely all excitedly published a post on social media and then quickly clicked the comments only to be horrified by an off-colour message. Be it abusive, racist, homophobic, sexually explicit, or plain ignorant, inappropriate comments can feel like a punch to the gut, and are embarrassing to ... Read More

Using your Inner Cynic to Weed Out Bad Ideas

Lately, it seems we are constantly surrounded by messages of positivity, mindfulness, gratitude and good vibes. So I want you to pause, take a deep, cleansing breath and repeat a mantra that will give you clarity and focus… bah humbug! Sound familiar? Don’t get me wrong, optimism and positivity ... Read More

The Power of Holiday Marketing (and not just at Christmas!)

Every year as festive seasons approach, consumers all over the world are flooded with a frenzy of marketing campaigns by brands looking to get a slice of the multi-billion dollar holiday shopping pie. At the heart of the annual holiday marketing procession are the powerful Christmas ads. From ... Read More

How to Spot a Fake Instagram Influencer

Ever bought an outfit, switched to a new skincare routine, or experimented with a health supplement all because a reasonably famous stranger on Instagram told you to do so? That’s the kind of power some individuals on social media wield over the masses – and their powers of persuasion haven’t gone ... Read More

4 PR Trends to Look Out For in 2019

It’s that time of year where companies take stock of their performance in the first quarter of 2019 and make plans on how best to move into their new fiscal year. If your numbers aren’t what you hoped, or it’s clear you need a new strategy, now is the time to pivot. To help get you on your way, here ... Read More

#MutantsTakePhuket: Team Retreat to Phuket!

Sometimes you’ve got to say ‘Phuket, let’s go to Phuket’ ;) A private villa, a schedule of exciting team challenges, and heaps of Thai food – us Mutants were whisked away to Phuket this February for our annual Mutant Offsite. Yep, we’re lucky enough that for three days every year, our entire team ... Read More

Is product placement right for your brand?

Remember that epic selfie Ellen DeGeneres took at the 2015 Academy Awards ceremony with the Samsung Galaxy Note 3? That tweet not only broke the record for retweets previously set by President Obama, but also caused Twitter’s servers to crash. At this year’s Golden Globes, Fiji Water attempted a ... Read More

How to grow your business with content marketing in 2019

The year is in full swing and marketing strategies are being rolled out… but maybe you kind of haven’t started yours yet? Don’t worry, it’s not too late to begin – especially since content marketing isn’t solely about driving leads, but the stories you want to tell. Based on our content marketing ... Read More

Working mums: Let’s talk about flex

“Are you planning to have children?” I’m willing to bet almost every woman of a certain age has been asked a form of this question in a job interview. It may not be as blatant as, “So are ya planning on getting knocked up?” but there are ways employers dance around the topic without landing ... Read More

What to expect from clients based on their Chinese zodiac sign

This Lunar New Year, we’re analysing clients and their behaviours according to their animal sign as per the Chinese Zodiac. Do any of these traits seem familiar? Rat In times of crisis, you can count on your Rat client to remain calm, cool and collected. If they find themselves in a hole ... Read More

How to be a Mindful Communicator

When I worked for a government organisation, I was tasked with drafting an internal document that would help outline a new project. After a month, it was a multi-chaptered, highly detailed and cross-indexed behemoth – the kind of document you complain about putting together, but are secretly proud ... Read More

Promoting Sincerity: The Marketing Power of BTS

“Do you know BTS?” The oft-repeated line began as a question that Jin, one of the members of K-pop group BTS, would ask random people during the group’s early days, when few outside of South Korea were aware of them. But now, Jin asks this question semi-ironically, knowing many people around the ... Read More

Why Celebrity Endorsements Still Work

Celebrities are immensely powerful people. Whether you believe their power stems from genuine talent, notoriety or even the Illuminati, one thing’s for sure – they hold massive sway over their enthralled fans – including how their fans spend money. In the latest example of celebrities flexing ... Read More

Steer Clear Of These Five Things When Working With A Designer

People employ designers for a variety of reasons: their company’s website requires a facelift, they need a hip logo for their book club, or they want to impress a client with cool infographics. Working with us designers can be a fun, seamless, and painless process...but only if you avoid committing ... Read More

Why Brands Should Consider Being Woke

Of late, brands have woken from their corporate slumber to take stances on socio-political issues. Diversity, racial and gender inequality, LGBT rights are just a few of the issues which companies have been addressing and incorporating into their brand—from marketing campaigns to core business ... Read More

4 things Kim Kardashian can teach us about a solid social media strategy

Kim Kardashian - love her or hate her, you can’t deny that she’s created a massive empire and cult following. Having recently won the Council of Fashion Designers of America influencer award, Kim is truly one of the biggest influencers of our time. With 113 million Instagram followers (that’s the ... Read More

Diversity – The Marketer’s Antidote to Tone-Deafness

Mention diversity in a corporate setting and you’re likely to receive vague statements of agreement. The general sentiment is usually lumped together with messages of “Racism is Bad” and “Embracing Everyone is Good” – both of which are extremely true in the abstract, but a little more foggy in the ... Read More

3 PR Lessons We Can Learn from Bey And Jay

Recently, Beyoncé and Jay-Z dropped their first fully collaborative album, The Carters. Critics and fans alike immediately embraced the tracks and hailed the LP as a celebration of Black art, excellence and legacy. Over the years, the Carters have managed to exert an ironclad control over their ... Read More

What Is a Content Strategy and Why Do I Need One?

It’s likely you’ve heard the term ‘content strategy’ thrown around lately, but unless you work in the world of content marketing, you probably are thinking, ‘What exactly is a content strategy?’. We’re here to help. Depending on the brand you work for, the definition of content strategy may vary ... Read More

How brands can stand out with content personalisation

With attention becoming one the most valued commodities in digital marketing, content personalisation is key to making heads turn. While the term ‘personalisation’ has become a buzzword among marketers, there is research that shows users love it. According to a report by Adobe, the demand for ... Read More

Tips on using PR to build a brand for small businesses

For most small businesses with limited resources, public relations tend to be overlooked as a viable business strategy.. However, an effective public relations strategy can be incredibly valuable. In many cases, it is a cost effective way of getting your brand out there and building a strong ... Read More

How to Get the Most Out of Your LinkedIn Profile

In this social media-driven world, it’s easy to set up accounts on every single online platform and then only truly engage with one or two. Many brands are attracted to Facebook and Instagram because of their high user numbers and often end up neglecting LinkedIn, which can be incredibly powerful if ... Read More

How to get the most out of your relationship with your marketing agency

A client-agency relationship is more than just a business transaction. It takes more than charismatic account management and savvy sales pitches to make the relationship really work. What many agencies and clients miss, is in the on boarding process-- from the business objectives to the ... Read More

Millennial-speak: Let data do the talking

A data-led guide to marketing to millennials They say we are prone to spending money, careless with personal data, and technology is second nature to us - well, it’s partly true. But it doesn’t mean waving your brand in front of our faces will guarantee you our attention. Trust me, I’m a ... Read More

4 PR Takeaways from the Winter Olympics 2018

The frozen mountains of South Korea have seen much action over the last two weeks, as Olympians brave the freezing temperatures and unforgiving landscapes to bring glory to their countries. As the 2018 Winter Olympics draws to a close, here’s a few PR lessons to consider: Relatability is ... Read More

How to eliminate jargon when addressing the media

Overheard while walking the halls of large technology company - “The new feature is built around ephemerality, and we are in-roading programmatic integration” If that sentence made you slightly queasy, you are not alone. Technology rushes forward and language can sometimes barely keep up. To ... Read More

My company is profitable! Do I still need marketing?

According to a recent report, the success of SMEs is essentially like flipping a coin – there’s an estimated survival rate of 50%. This means that establishing a strong and profitable core business is more crucial than ever before. Since survival is a major focus for SMEs, investment in other ... Read More

5 PR lessons from brands that did (and didn’t) take a stance in 2017

Perhaps it was the political and social uproar of 2016 that prompted major brands to take a stance on certain issues this year. On the other hand, 2017 also saw big companies stumble by not taking a stance. Looking back at the last year, we picked out a few PR disasters, wins and the lessons they ... Read More

Taking PR into the age of AI and automation

When AI, automation, and PR were first mentioned in the same sentence, most people were intrigued but reluctant at the same time. Despite initial hesitation, the application of AI in the PR industry is going to happen and the use cases are quite diverse, ranging from tracking and predicting consumer ... Read More

9 Things we learned at the Asia Global Content Forum 2017

“What really decides consumers to buy or not to buy is the content of your advertising, not its form.” What was true for Ogilvy in the 1960s is still relevant today. Content creators from various industries, including Mutant’s content team, gathered at the Asia Global Content Forum 2017 in ... Read More

7 Typography tips to ace your designs

Everyone's had an idea for a cool design at some point. But turning your idea into reality is an effort. When it comes to creating graphics, it’s a different game. The application of graphic design is versatile and allows you to play around with shapes, images, positioning and typography. It’s a ... Read More

How to jump-start social media when no one knows your company

It’s easy to make noise when you are the head of state. Both Lee Hsien Loong and Donald Trump are two (good and bad) examples of how to engage millions of people.                                                                     While the impact of social media is undeniable, not every ... Read More

3 Tips to go from media shy to media savvy

The acronym ‘CEO’ will likely conjure images of fearless leaders in command of their businesses and their people, natural-born spokespeople inspiring those in the business as well as those looking on. The reality, however, is that many CEOs may often be introverts shying away from external ... Read More

How to get your brand heard in a new market

Venturing into new markets with your brand may be a daunting task. If it’s done wrongly, you could sink vast amounts of financial capital. Succeeding with a market entry, your brand could acquire new revenue streams and new customers at the same time.   So, what are the things you need to keep in ... Read More

How to master the art of following up with journalists  

As a rule of thumb: if a journalist is interested in your story, he or she will likely respond immediately. So, if you haven’t heard back it’s probably because your pitch note didn’t make the cut. Having said that, it’s also important to remember that reporters are a notoriously busy lot and ... Read More

How to manage your marketing projects more efficiently

Doing more with less is what every marketing manager hopes for but efficiency is easier said than done. Smaller companies might even feel they are too niche to be doing anything at all. If you are exhausted from handling too many marketing tasks (or the mere thought of it), then it’s time to ... Read More

Mastering media relations in the digital-only age

The recent news of Today Newspaper and Campaign Asia shutting down their print editions and going fully digital got us all talking about the fate of newsrooms and journalism. Make no mistake, earned media is still hugely important for brands and that is unlikely to change in the foreseeable ... Read More

How to determine marketing priorities as a tech startup

As a tech startup owner, you’re faced with a multitude of challenges and anxieties as you think of ways to grow your business. Budgeting, resourcing, manpower, business development are all high up on the list, but so is marketing, which often doesn’t get the due it deserves. That’s because startups ... Read More

Turn user-generated content into Digital Marketing gold

Is your social media strategy starting to feel a bit stale? Do you feel like you are running out of content to post? More importantly, are you having difficulty connecting with your audience? User-generated content (UGC) is any type of content that is created for a brand by its fans - ranging from ... Read More

More than words – why PR should embrace data

The world of PR is more than words. As data is becoming increasingly democratised, ‘big data’ buzzwords are flooding into every industry - including PR. While the days of merely managing relationships and clippings are over, data is a highly crucial factor for successful campaigns today. PR ... Read More

How young brands can create content

Is your company still at its beginning? Nobody really knows who you are? A content marketing campaign is the way forward. The question, however, is where and what kind of content you should create. Your options include thought leadership articles, industry reports, creative infographics, white ... Read More

PR or Branded Content – Which Is Your Best Bet?

While native advertising still retains its appeal under the marketing umbrella today, the journalistic form of branded content has grown to become marketers’ new weapon of choice, as they have greater control over the content published. But is branded content really easier, faster and cheaper than ... Read More

3 things to note about influencer marketing

Influencer marketing is shaping up to be one of the most effective ways for businesses to get their message and products across. Scrolling through your Instagram feed, you see beautiful models wearing boutique swimwear in the Maldives, fitness junkies posing in new athletic gear or beauty gurus ... Read More

3 PR takeaways from the UK general election

Calling a snap general election ahead of Brexit negotiations caught almost everyone by surprise. With the expectation that Theresa May's Conservative party would gain a larger majority to prevent any opposition to the Brexit deal, and the Tories being far ahead in any opinion poll, the odds were in ... Read More

Gen Z: Marketing to digital natives

While everyone is focused on getting the attention of millennials, the next generation (Z) is already having an impact on the media and PR industry. But who is this Generation Z and what sets them apart? Their behaviour online and the way they consume content will be a crucial indicator for what ... Read More

Google and Facebook are changing the game for PR

It’s hard to imagine doing PR in a world without Google and Facebook. Headlines have to be snappy and featured photos must be ‘thumb-stop worthy’, while the copy needs strategically chosen keywords to rank higher on search. Most importantly, editors are always looking for a new tech PR story to keep ... Read More

How to Millennial-Proof your Content Marketing

Millennials are often described as confident, liberal, lazy and even indecisive. But, now more than ever, this generation of 18-34-year-olds is recognised for their spending power, which is predicted to reach about $1.4 trillion annually in 2020. No surprise then that every brand wants to catch this ... Read More

Let’s talk branded video content

From online TV or subscription services like Netflix, to free video on platforms such as YouTube and social media, folks in Asia are consuming more video content than ever before. You’ve heard this all before – and while brands now have a robust video strategy in place, creatives are still far from ... Read More

PR is evolving, and so should you

The way we communicate has completely changed over the past decade, including the concept of Public Relations and the way we do business. Recent office chatter brought up stories of how things were done back in the day. All media clippings were processed in-house and keeping a media list up to date ... Read More

How to create a Buyer Persona

Sophie is 35 years old. She’s just been promoted to Marketing Manager at the Tech company she works for. She learned the ropes in a Marketing Assistant role and her seniors expect a lot from her position. Her first order of business: improving the effectiveness of the company’s marketing. Here’s ... Read More

Small fish, big pond. When to outsource your marketing

Whilst almost everyone can grasp the basics of marketing, what does it take to really shine? The overarching goal for most businesses is to expand and grow, though when it comes to marketing, too often there is a shortage of time and resources to figure out the most effective digital, ... Read More

How to combat fake news

There’s no news like fake news! While fake news has been around for a long time, the 2016 US presidential election showed the lightning speed at which it goes viral on social media. And brands aren’t spared either – the rise of malicious content and alternative news sites means that brands have to ... Read More

4 Step guide to defining your brand voice

When it comes to your business, your brand voice is everything (well, almost!). Your voice communicates your brand, core values and the type of relationship you want to have with your consumer. It sets expectations and helps build trust. In fact, your brand voice is so impactful – it can make or ... Read More

How to manage your brand reputation online

The secret to becoming a world class brand? Going beyond social presence. Technology has enhanced the ability for brands to engage consumers anytime, anywhere –but you can’t just rely on the technology alone. In the fast-paced world of GoPro, Netflix, Spotify and Instagram, let’s not forget Pampers, ... Read More

3 Ways to help bring your content back to life

Creating content may seem simple, and sure enough it is, but keeping your audience engaged is a totally different game. When we talk about content, you might automatically think of a blog post or article that you post onto your website, and while this may be partly true, content can come in many ... Read More

How to come back from a content mistake

One Academy Award, 14 Oscar nominations, and once considered the most powerful man in Hollywood – Warren Beatty is now going to be remembered as the guy who read out the wrong name. Things went downhill soon after the cast of LaLa Land went on stage to receive the coveted Best Picture award. Even ... Read More

6 tips to help you pick the right content marketing agency

If you’ve heard it once, you’ve probably heard it a thousand times: content is king. And unless you’ve been living under a rock, you would also understand the important role content marketing plays in driving leads and delivering results. Traditional marketing is falling out of favour with many ... Read More

Fall in love with data to shape your content marketing strategy

The first thing that often comes to mind when someone mentions content, is creativity. That’s almost true - great content is indeed dependent on creativity, but it's also reliant on data. Data helps guide content towards the next best direction. After all, brands aren’t just shelling out money for ... Read More

7 things to consider when choosing the right PR agency

Are you thinking about hiring a PR agency? With so many agencies to choose from, it can definitely be an overwhelming process to find the perfect partner to help communicate the right brand message to the right audience. Whether you have gone through the selection process in the past or you’re ... Read More

5 strategic benefits of PR

“Why should I spend money on PR?” It’s a question many business leaders and entrepreneurs ask when allocating their marketing budgets. And even though it’s possible to drive a business with minimal or no PR spend, it’s unlikely that the brand will ever gain traction in its industry or key ... Read More

5 tips to get media coverage for your brand

“Hello. I just sent you a press release about my client—a semiconductor company launching a new design for its latest power adaptors. Could you publish it on your website?”…Except I write for a marketing and advertising magazine. I can’t recall the number of times I’ve had to politely and curtly ... Read More

Content strategy and planning

5 steps to help you plan the best content mix

Content Marketing is still marketing. We’ve covered the ‘content’ portion, and now we're going to apply this to the ‘marketing’ side for the perfect content mix. The basic formula is the same, there’s a funnel, so have something for every stage of the funnel. Awareness The most important thing ... Read More

Planning a tech B2B content calendar in 2017

2017 has arrived, and that means another year of content that needs to be planned. For tech B2B companies, it should go without saying that your company blog is important for generating leads, engaging and retaining your community, or simply letting people know the lights are on. On a broad level, ... Read More

Are brands responsible for what customers do with their products?

Companies develop new products with the intention to make the world a better place. They see a gap in the market, develop a solution, people use it, the company earns money, and everyone’s happy. However, not everything is always that straightforward. Ethical issues can come into play when ... Read More

6 content-driven ways to engage the finicky Millennial

Millennials are an interesting bunch. They currently make up the largest portion of the Singaporean workforce, and by 2020 they will account for over a third of the global workforce. Many will soon be entering their prime working years with high purchasing power, making them one of the most ... Read More

5 PR tips to get you through the festive season

So, you’ve made it to December. You’re probably wondering where the last 11 months have gone, but hey ho, it’s now time to start looking ahead. December is a month that is notoriously filled with back-to-back celebrations. From year-end parties to Christmas and New Year gatherings, it’s full on – ... Read More

4 things Casey Neistat can teach you about PR

This week CNN announced that it has acquired shortform video app, Beme - the product of a collaboration between ex-Tumblr(er) Matt Hackett and filmmaker Casey Neistat. Never heard of Beme? You’ll be forgiven. Despite a promising kickoff, the video messaging app (akin to Snapchat) never achieved ... Read More

The rise of digital: How an online strategy can complement traditional PR

Let’s face it, we’ve moved into the digital age. APAC is now home to more than half of the world’s internet users, where there are currently 1.83 billion Internet users and 1.43 billion social media users. Comparing this with 2014’s figures of 1.2 billion internet users and 9.6 million social media ... Read More

What Trump’s victory can teach us about today’s media

His quaff has been compared to everything from salmon nigiri to the silky tassel on the tip of corn on the cob. His triumph as President Elect has confused everyone from his own supporters to my grandma. He’s... *sigh*. He needs no introduction. The US Presidential Election results had ... Read More

Better together: Content Marketing and SEO

If you find yourself asking whether you should focus more on search engine optimisation (SEO) or content marketing, I’ll help you out by saying the answer is both. While both have their fair share of  benefits, it doesn’t mean one should be cast aside in favour of the other. Instead, they should be ... Read More

standing out from the crowd

The battle of the brands: Does controversy work?

In an incredibly dense and competitive marketplace, it’s becoming increasingly hard for brands to really stand out and make an impact. Brands now have to constantly think up of innovative strategies to captivate their audience. Even if a brand has done everything right, it sometimes just isn’t ... Read More

4 ways to convince your manager to adopt content marketing

Exactly two decades ago, Bill Gates predicted the power of content marketing, writing an essay on “Content is King”. We’ve been hearing this mantra ever since. It’s not exactly without reason, because content is driving the internet now. The most visited websites are full of great content and for a ... Read More

5 myths about Public Relations

Working in public relations (PR) has it’s fair share of benefits – cool product launches, exclusive parties, and getting to meet some great leaders and innovators – but the profession has been somewhat glamourised by a few Hollywood films. Fact: It’s unlikely you will lead a life like Samantha ... Read More

A day in the life of … a Mutant Content Manager

Ever wondered what a Mutant Content Manager really does every day? Between writing blogs, white papers and e-books, and the odd Beyonce-style hair-flip, the content team is responsible for developing quality content for a variety of our clients cross multiple industries. Check out a snap shot of ... Read More

Trump and clinton debate on twitter

What the Trump vs Clinton debate can teach us about live tweeting

Whether you live in Singapore or the United States, the Twitter play-by-play of the Trump Vs Clinton presidential debate had more jabs than a school-wide vaccination. Between the Trump as a Godzilla and the Clinton victory memes, the public craves news and opinion in real time. Despite rumours ... Read More

Getting creative with company news

4 tips on creating news out of thin air

Come on, a reader knows when you're out of ideas. Every company goes through a phase where there is simply nothing news-worthy to announce, no new products to launch, and no new events to promote - and that’s ok so don’t panic. It takes lots of resources and large amounts of money to execute new ... Read More

When was your last content audit?

Over time you will have accumulated a large library of content. You may have already published it across your website, social media pages or even shared it with the media, but writing and publishing is only two-thirds of the job done. Next, you need to check how effective the content has been and ... Read More

Brangelina: The PR Breakdown of a Break-Up

The story of Brad Pitt and Angelina Jolie is one of a carefully constructed image. Since day dot, their public relations machine has been churning out stories to present a snapshot of their performances and their personal lives with the widest public appeal. This is the same for every celebrity. ... Read More

How to score your first job in PR

Internships are vital for getting your foot in the door. Just because you’ve studied for more than a decade to eventually get your degree doesn’t mean you’re automatically entitled to a full-fledged job the moment you graduate. The harsh truth is that most agencies aren’t going to hire fresh ... Read More

How to create presentations that don’t suck

We’ve all been subjected to sitting through boring work presentations. You know, the ones we don’t pay attention to because they’re so dull it’s actually painful. Unfortunately, it happens way too often – from sales pitches, to company roundups, to product launches and more… the boredom is ... Read More

Crisis 101: Picking up the pieces after a social media meltdown

Social media is a very powerful tool many brands use today to tell stories and engage with their audience. With this power also comes great responsibility, and brands need to be accountable for the messages they broadcast - be it positive or negative. We’ve seen brands like Coca-Cola and Oreo ... Read More

common content marketing mistakes

6 common content marketing mistakes

It’s true, content marketing is one of the more effective strategies used today by modern marketers. A clear strategy helps brands to not only reach their intended audience, but the results also provide helpful consumer insights to improve future campaigns. The process requires commitment, ... Read More

Image showing a content marketing strategy

3 tips to creating smart content

It’s no question that content is an integral part of any marketing strategy and has consistently proven to be effective for lead generation. While creating content is relatively easy, the challenge most marketers face is whizzing up relevant content that truly appeals to their target audience. ... Read More

mobile content

Creating captivating content in a mobile world

In Asia Pacific alone, it’s estimated there are more than 1 billion mobile users – and this is expected to grow to 1.4 billion users by 2019. Over the last five years we have witnessed a massive shift to digital (after all, an estimated 87% of smartphone users regularly have their device near them), ... Read More

PR lessons from RIO 2016

3 PR lessons from Rio 2016

What a great event the Olympics really are! It’s a chance for the world to come together and connect over a love of sport, patriotism and healthy competition. Every four years we witness some of the world’s greatest athletes achieve the unachievable, break records, and make us all proud. Over ... Read More

Preparing to write for social media

Writing for social: Why one size just doesn’t fit all

It’s extremely easy for brands to build up a library of original content. The real challenge at hand is adapting that content to suit social media. In the age of short attention spans, brands need to keep up and tailor their content to suit each platform's features or face being seen as irrelevant. ... Read More

Video content marketing

5 brands that are slaying video

According to an article published by TechinAsia last year, 100 million internet users watch online videos every day and 64% of them are likely to buy a product online after watching a video. Today, you can view videos not only on YouTube, but on Instagram, Twitter, Facebook…and the list goes on. ... Read More

How to use visual content

It’s the age of the visual culture which means more visual content. With shortening attention spans, marketers and content creators have to constantly think of new ways to capture our attention. According to an article published by Hubspot this year, coloured visuals increase willingness to read a ... Read More

Demonstrating Instagram with mobile

Is your brand Insta-worthy?

“What’s your Instagram account?” is probably one of the most frequently asked questions by everyone, everywhere. While Instagram used to be known as a mere trendy “millennial” hangout platform, it has evolved into an incredible social networking and advertising tool for businesses to utilise. In ... Read More

Image showing google analytics

5 steps to measure social media campaign success

So you’ve spent the past few weeks working on a social media campaign or advertisement. All the copy has been written, creatives have been approved and it finally goes live. Just as you mentally clink champagne-filled glasses in your head, the results come back and it becomes evident that your ... Read More

Writing a company bio

How to nail your professional bio

Whether you’re writing a bio for yourself, the company you work for, or even for someone else, you want to make sure that it’s exciting enough for others to take an interest. Writing corporate content is hard. Very few people really know how to write informative pieces that aren’t front loaded with ... Read More

Planning for PR strategy to bead adblocking

How to use PR to beat ad-blocking

If you’re a tech company operating in Asia, know this: you’re operating in the same region where 93% of mobile ad-blockers are located. As more browsers introduce built-in ad blocking, more of Asia will be cut off from online ads. Ad-blocking hides most, if not all ads on a website. Its usage is ... Read More

Header image showing brands using Facebook for content

Have you been using Facebook the right way?

With 1.65 billion monthly active users, it won’t come as a surprise that Facebook is the most-used social media site across all age groups. I also bet this won’t be the first time you’re reading an article on utilising Facebook to increase brand awareness through social advertising. First of all, ... Read More

How Pokémon Go hit the marketing jackpot

Yesterday, a friend pulled into my parking lot to drop me off and asked to ‘sit for a while’. I thought he had to tell me something personal, as that’s what most ‘parking lot chats’ entail. He pulled the break and points his phone out the window, “DAMN”. He did not catch the (common) Rattata ... Read More

Image showing data for use in media story angles

Up your PR game with data

There are many ways to pitch and attain news coverage for your brand, from launch announcements, funding announcements, acquisition announcements to profile features. But unless you have an extremely strong story angle or a PR team behind you, it can be hard for journalists to pay attention to your ... Read More

Image showing google analytics

8 tips for writing a killer award entry

Have you have spent the year executing great campaigns, or working on the most magical product available in the market? Your work speaks for itself, your customers love you, and the only thing missing is that industry award that recognises your efforts. Just like Leonardo DiCaprio’s long-awaited ... Read More

Image of lipstick showing digital content makeover

How to give your digital content a makeover

In today's digital society it has become increasingly difficult for brands to stand out and be seen by the right people. There is so much information online that it’s easy to get lost in the noise – our attention spans are getting shorter and our thumbs are clicking quicker. So, how can brands ... Read More

Are you adding those snaps to your brand story?

You’ve realised the potential of building your brand’s presence on social media. You’re running a great Facebook page and you have an Instagram account with a massive following. Your Twitter page is updated every ten hours and engagement is high. Everything seems perfect… Or so you think. The ... Read More

Image of a media training session

Have you met yourself on camera?

Despite dozens of media training sessions we’ve conducted here at Mutant, I have yet to meet someone who absolutely loves the way they sound and look on camera. Even the most confident people struggle to prepare for TV interviews and shy away when they see and hear themselves. “My voice sounds so ... Read More

Image showing having fun - content marketing

FunTech: Make that content cray

Making tech sound complicated is easy. Just whir adjectives, buzzwords, and punctuation into a blender and you have the first boilerplate for many startups. But making unsexy topics sound fun is totally do-able, it’s just a matter of finding a creative angle. Almost all industries require ... Read More

Example of google analytics for copywriting and seo

Everything you need to know about copywriting and SEO

So, you’ve nailed down your content – now what? Maybe you’re struggling with content optimisation and how to get the most out of your copy. Perhaps the thought of keyword planning and SEO makes you nervous. Very few of us actually understand the mechanics behind search engine optimisation (SEO). ... Read More

Header example for inforgraphic display for content marketing

Less text, more visuals: Why infographics are important

Whether you’re a business owner or digital marketer, it’s getting increasingly difficult to produce unique content that excites readers. You write more, publish more, but so does everyone else. So how exactly do you make your content stand out and and engage with your audience? One of the most ... Read More

Emojis are our new content language

Emoji Marketing: Using tiny images to send a big message

The way we communicate with each other is constantly changing, thanks to technology. I mean, 10 years ago, would you have been able to decipher this sentence?: OMG, IDEK. LOL IDC… actually, IDGAF TBH. BRB, TTYL. Okay, that might be a bit of an exaggeration, but the way we speak to each other ... Read More

Getting the hashtag game right

5 simple rules for using #hashtags

Before 2007, no one would’ve imagined that the hash symbol, most commonly used to denote numbers, would become such an incredible part of social media. Put simply, hashtags are used to categorise content and make your own content discoverable amidst an overwhelming load of information. They allow ... Read More

You can’t do everything

This feature is part of a regular series”Getting frank with Joe” giving you a brutally frank, yet realistic look at the business world. When you run your own business, it’s easy to fall into the trap of believing no one has the same passion and drive that you have. You’ll think other people’s way ... Read More

Social media do and dont

The do’s and don’ts of social media

It should be no surprise that in this day and age our eyes are glued to anything that is square-ish, has a touchscreen, and fits comfortably into the palms of our hands. Chances are, the opened apps include Instagram, Facebook, Twitter, and Snapchat - the works, if you will. If we’re going to be ... Read More

Drop the mic

Drop the mic – The structure of an inspiring speech

Speeches, as with presentations and important announcements can be a pretty daunting task. It is something that becomes unavoidable as you climb higher up the corporate ladder. Being a good speaker is one of the common traits of a thought leader. Confidence, coherence, and finesse may sound like ... Read More

creating engaging Instagram content

3 easy steps to speaking fluent Instagram

The subtle difference between a double tap and a scroll-through could lie in the caption. Instagram is full of well-lit, pretty images, but it’s the caption that anchors the image to your audience’s life Using the right voice The voice is the personality behind the account. The trick to achieving ... Read More

Distributing content to the right people

Great job! You’ve created a lot of content that’s just waiting to be read. Now the next step is to identify what you want to share, how and when. Suggested read: Content Distribution 101 Ask yourself these important questions: Why are you sending out content? How will it support ... Read More

Creating killer targeted content

How to create killer content

Do you wonder if your marketing budget is being spent in the right places? Or whether your dollars are delivering maximum ROI? Content marketing has far surpassed traditional advertising in today’s social-media driven world. Viewers channel-hop during television commercials and ignore ad placements ... Read More

4 steps to simplifying your fancy shmancy software pitch

How many times have you attempted to explain your software platform or application and start blubbering out a list of features before flatly declaring, ‘Well, it’s an Uber for…’ Every time you fumble with your pitch, you lose out on potential clients, investors, customers and partners. ‘Geek ... Read More

Your brand sucks: Part 2

If you’ve just joined us, this feature is part of a regular series giving you a brutally frank yet realistic look at the startup world. In ‘Your brand sucks: Part 1” I talked about realising that effective brand communication is key to success. This second part will continue with some more honest ... Read More

examples of woman having fun

Are your words too serious?

We are not living in a world populated with robots (well not yet anyway), and people are becoming less and less receptive to the direct sales approach. Instead, it’s all about conversational content. Readers don’t want to be spoken to - they want to feel like they are speaking with you. Think ... Read More

Content distribution 101

You have written all this content, but what’s next? You may have read our recent post which talks about making the most out of your content, and stretching it that extra mile, and in this post I’m going to go a bit further and explain what content distribution is and how to develop a clear ... Read More

Capturing the younglings (with the help of social media)

Most Millennials and Gen Z (iMillennials, as they are infamously called) have grown up in an environment where everyone is connected 24/7. They can barely survive half a day without the Internet or their smartphones (trust me, it’s true) and they leave footprints all over various social media ... Read More

Stop using these words

I know, it’s hard to write good copy. You know what your product is about, you understand the ins and outs of it all, but can you actually put the right words down on paper? Remember that your readers are real people. They are not going to respond to cheesy sales talk - this will turn them ... Read More

What is the meaning of content?

Ok, so I’ll be the first to admit words and phrases like ‘content’ and ‘content marketing’ are becoming overused. Every one claims to be doing it, but very few people really understand what all that fancy lingo means and, more importantly, how to use it properly to get the desired results. I’m ... Read More

Is your startup ready to launch? Probably not.

You’ve got two engineers, a cool co-working space, a product in the works, angel funding, and a registered company name. Congrats! You’ve done a bunch of productive stuff, but it’s not enough to introduce your company to the world. There are several fundamental steps you need to do before ... Read More

Hey ho recruiters, it’s time to show the passive crowd some lovin’

News flash: Providing a tofu-smooth hiring and job seeking experience today serves as a no-brainer fundamental of a recruitment business. If you’re reading this, you’ve probably got a business sales target you’re not meeting and your team is close to exhausting your cold call list. It’s ... Read More

Your brand sucks: Part 1

This feature is part of a regular series"Getting frank with Joe" giving you a brutally frank, yet realistic look at the business world. Look, I get it. You’ve worked your arse off building your business - you deliver a product or service you are proud of. The market is simply waiting for ... Read More

The Words Way – Sourcing quality content for your business

The content you create says a lot about your business. It provides your readers with insight into your knowledge, expertise and offering, and is a great marketing tool that helps prospective customers decide whether they want to do business with you. Content works to: Demonstrate your ... Read More

I’ve launched an entire company on my own, I can do my own PR, right?

The email addresses of the reporters are online, I have friends of friends who can introduce me to some reporters at Channel NewsAsia. I can save some money and do my own PR, right? Well you could. Then again, you could also buy your own property without an agent and represent yourself in court. ... Read More

Content yoga: How to stretch your content into multiple posts

You have heard it over and over again. Content marketing is the next big thing in marketing communications. You have bought the Kool Aid, you have started drinking it. You have established a content development process that is both consistent and committed. Various internal stakeholders are ... Read More

Getting frank with Joe Part 1: “No one cares if you are a startup”

Okay, maybe your friends, family and investors do — but that’s about it. The rest of the world couldn’t care less that you are a startup. They say they care, they think they care, they like the idea of it and the romance of it all, but they don’t really care. Don’t blame them; I’m sure they are ... Read More

How I got schooled by a 16 year old while trying to do my job

I thought the times of me being put on the spot at meetings were over. I've had practice of dealing with different personalities at many different meetings before, both professional and personal. We all have that one difficult friend or client that deserves an honest piece of your advice. But ... Read More

3 steps to creating targeted content that sells

Understanding your consumer, their journey and purchase process is and should be the backbone of any content marketing strategy. The material we produce needs to help a buyer with their purchase decisions and address certain pain points. It should educate and inspire as well as provide helpful ... Read More

Why you need to hire a cross-functional PR and content agency

As PR and content professionals, we’re no longer just writing releases and making calls, we’re producing videos, directing photoshoots, filming vines, writing literature, overseeing design work, and some of us need to breakdance. Okay one of us. Public relations is one of the fastest moving ... Read More

5 signs your business should invest in a content marketing agency

There are a multitude of large and small businesses that think they know best when it comes to content marketing. How hard can it be? A blog here, a social media post there and you’re done! Right? I hate to break it to you, but this couldn’t be further from the truth. Put simply, content ... Read More

5 ways your brand will slay instagram

A picture may be worth a thousand words, but a caption will turn browsers into consumers. Captions are the opportunity to connect with your audience on a more personal level. You know your brand voice? This is the time for it to shine. An effective instagram caption can make the difference between a ... Read More

6 golden rules for effective content marketing

Producing content is dead easy. Producing content that converts, not so much. Due to the sheer volume of thought leadership, blogs, videos and infographics floating around the internet, your audience’s expectations of what constitutes ‘good’ content has changed. Active digital audiences want ... Read More

How to create content out of thin air

Brainstorming for blog ideas used to be easy, but now the content marketing universe is constantly updating and addressing every possible pain point out there. There’s no doubt the industry needs these thought leadership pieces, lists and guides -- the on-going dialogue is important, but the ... Read More

The Ultimate Cheat Sheet To Building A Powerful Media List

Behind every published news article, is a compelling media story and a PR pro’s powerful stash of press contacts. This stash comes in the form of a targeted list, consisting of the contact details of new editors and journalists. Pulling a new list together for your business is no easy feat, and ... Read More

What is content? – Part 4: How to be an engaging thought leader in 2016

It’s 2016, and the internet is hungover from the content overload of 2015. Thought leadership is still as relevant ever as a way to build your brand, but there’s too much of it floating around left unread. As we mentioned earlier, the production of content is going up as engagement goes down. To ... Read More

How to write a razor sharp content brief

You have a great idea but can’t put it into words. So, you hire a content marketing professional to package all those thoughts and visions into something easily digestible to potential clients. The thing about content marketers, is that we are wizards of words and want to read your mind too, but ... Read More

What is content? – Part 3: LinkedIn for the entrepreneur

LinkedIn started out as an online resume site, and it’s still one of the biggest resources for recruiters. Over time, it has also evolved into a content marketing platform, serving as a place for businesses to engage with potential clients and partners. So, how can you leverage this? Tighten that ... Read More

Finding the right social media influencer for your brand

In this day and age of social media, the rise of influencers can no longer be ignored. Social media influencers are often a powerful channel for driving engagement. Perhaps, a personal touch is just what a potential consumer needs to make a decision. In this blog, we’ll take you through the ... Read More

What is content? – Part 2: 10 Steps to writing blogs that convert customers

With the intense competition for businesses that promote online, the web content you use to talk about your company has to be easily digestible. Here are some key tips for killer site content. Strong info hierarchy. Before typing your first letter, ask yourself whether the headers on your site ... Read More

Inviting the media: the do’s and don’ts for a full house

Media events are a crucial part of the work we do at Mutant for clients both big and small. From intimate food tastings to large festivals, we’ve done them all. Much more than just a boozy knees-up, a well executed media event has the ability to build the hype and momentum needed to give a campaign ... Read More

What is content? – Part 1: An effective Twitter bio

The “About me” section in your professional Twitter profile is like a little digital business card. It’s one of the first things that comes up when potential customers search for you, so when writing your bio, think about your ideal client and how you can explain how you can help them. Here are 3 ... Read More

Happiness at work

More and more companies are starting to subscribe to happiness as a business philosophy. These firms are focusing on happiness from the inside out and with happiness comes creativity. In our industry, creativity is a crucial element when it comes to  creating content or communicating information and ... Read More

What is a content strategy?

Writing one epic post isn’t enough anymore. In order to reap the benefits of a content marketing strategy, you need an entire body of work that serves to tell your brand story to the right audience, while adding real value to their lives. Tricky, isn’t it? There isn’t enough word count to wax on ... Read More

Why Words? A brief interview with Joseph Barratt, CEO

Content marketing works, but there’s too much of it out there and engagement is dropping. The world of content marketing is saturated and people only have time to read insightful articles tailored just for them. This is what we do at Words. We help businesses engage professional copywriters ... Read More

Be the boss of YOUR brand: Personal branding 101

The concept of personal branding has been thrown around the web a fair bit in the last few years. But how much do we actually know about it? What does it mean? Why would someone need it? And how do we create it? Put simply, your personal brand is how others view you and what they associate you ... Read More

What a legendary Hollywood talent agent can teach you about PR

We’re in the business of shining the spotlight on other businesses. So to do a little research,  I watched a documentary on sixties Hollywood talent agent, Shep Gordon and learned a thing or two about what it takes to make other people famous. It’s alright if you haven’t heard of him, that’s his ... Read More

Go small or go home: Why boutique PR agencies are crushing big firms

At the speed of digital trends, do you want a PR agency that’s agile like a fox or sturdy like a buffalo? Big PR firms have the manpower, resources, and contacts to execute campaigns quickly, but advances in technology means brands need the flexibility to pivot to suit the mood of today’s ... Read More

Pitching perfect: 6 tips PR pros should know before picking up the phone

Media pitching takes tact and research. It’s a means to much of what the public sees today, whether it’s a published news story, a successful media event or the general hype surrounding a brand or product. Securing a media placement can be the best feeling in the world, but here’s what happens ... Read More

Less is more: 4 tips to choosing the right social media channel

With the increasing global smartphone ownership, social media surrounds us. It’s inescapable, and for businesses, it means we can interact with anyone at any time. Having said that, it’s a common misconception that  brands need to be on every social media channel possible to achieve mass ... Read More

a guide to writing a press kit

A guide to writing a press kit

Whether you’re preparing to launch a new business venture or you’re already up and running, a public relations strategy to boost the exposure of your brand should sit snugly inside your long-term business plans. When we work with new clients, before delving into the nitty gritty process of media ... Read More

10 steps to Instagram success for unsexy companies

Can you tell your brand story in nine images? According to eMarketer, Instagram’s global mobile ad revenues are expected to reach $2.81 billion by next year. With 400 million users and growing, visual content via social media is becoming an increasingly important part of a marketing ... Read More

how to create visual content

How to create effective visual content

Over the last 12 months, content has become the cool, hip kid on the block. Comprising of everything from blogs and e-books, through to social media posts and viral videos, marketers can’t get enough of it… and for good reason. It produces results! But an often overlooked aspect of great ... Read More

miss universe wrong winner

Miss Universe 2015: Recovering from a total **** up

Oh, Steve Harvey. I feel for you. It should have been a shining moment, announcing the Miss Universe 2015 winner. It was supposed to be magical– for both yourself and the ladies on stage – but instead Miss Colombia and Miss Philippines have been left to deal with your flub, while you have become ... Read More

5 ways to get booed off stage

5 ways to get booed off stage

Pretty much all great orators – the ones who can talk to 10,000 people while giving off that ‘just having a casual chat with my mate on the sofa’ vibe – can do what they do because they have a lot of practice under their belts. Many have also probably had media training. Public speaking with ... Read More

the secret to getting people to open your emails

The secret to getting people to open your emails

Getting your point across in an email isn’t as easy as you think. No matter who your customer base is, chances are they receive dozens of emails and newsletters every day, informing them of special deals, new information or other updates to their business that might be of interest. It’s ... Read More

a musician's guide to public relations

A musician’s guide to public relations

Like any young boy, I went through phases about what I was convinced I was going to do with my life. When I was 10, I was sure I wanted to repair cars for a living. When I was 12, I wanted to be a musician after I first picked up the guitar, and by the time I was 22 I had been introduced to the ... Read More

how to handle social media haters

Digital Crisis Management: Dealing with haters on social media

It shouldn’t matter, and you shouldn’t care what other people think of you, but we all know how hard negativity is to ignore. When you get a negative or unfavourable comment on your personal social media page, you can choose to deal with it as you please - delete it, ignore it, report it, or ... Read More

how to communicate like elon musk

How to communicate like Elon Musk

Elon Musk is the world’s raddest man. Sure, he’s an engineer, investor, genius, innovator, and has an actual car startup. But did you know he’s also really good at email? Musk’s success comes (in part) from his effective interpersonal skills. He’s a stuttery public speaker, but he can pitch. He’s ... Read More

public relations with attitude NWA

P.R.W.A (Public Relations Wit Attitude)

You might think gangster rap and the PR industry have little to do with each other, but if Straight Outta Compton has taught me anything, it’s that with the right attitude, you can do anything you want. (You know, like creating the above photo to accompany this blog...) The long-awaited biopic ... Read More

how to make instagram content discoverable

How to make your Instagram content discoverable

Congratulations! You’ve created an Instagram page for your business. Now what? Since acquiring Instagram in 2012, Facebook has kept this simple photo-sharing app going from strength to strength. With developers tirelessly rolling out updates to enhance its existing features, marketers and ... Read More

social media tips from the rich and famous

Social media lessons from the rich and famous

The growth and popularity of social media has been incredible. As consumers, we use a multitude of platforms to keep in touch with people across the globe and to access information about products, events or brands, while the end goal for businesses is to make sales and connect to a target ... Read More

3 steps successful media drop

How to send a memorable media gift

So, your client has requested a hand-delivered gift for the media. Believe it or not, there’s an art to making sure press material will be remembered and appreciated, rather than chucked aside. Also known as a ‘media drop’, personally delivering press material in the form of a gift is meant to ... Read More

4 media training lessons we can all learn from ahmed mohamed

4 media training tips we can all learn from Ahmed Mohamed

In case you’ve been off the Twittersphere or living in isolation, you may have missed the story of Ahmed Mohamed – the bright, 14 year-old student in Texas who brought a home-made clock with him to school to impress his teachers, but ended up in handcuffs instead when she (wrongly) assumed it was a ... Read More

why content marketers need a journalism background

Lessons from @jonnysun: Why content marketers need a journalism background

Emotions make content viral, not the content itself. Anger, awe, happiness, enlightenment and sadness create the urge to share with others. When content is written with the intention to “give you the feels”, facts can become secondary. In comparison, journalism in its traditional form is ... Read More

4 media pitching mistakes to avoid

4 media pitching mistakes to avoid

Media pitching is one of the key components making up public relations, but the act of pitching is often easier said than done. To many people it sounds simple enough: "I'll just write a press release about my client's business or event, find some media contacts, and send it to them! They'll ... Read More

5 lessons in public speaking

5 lessons in public speaking (as illustrated by famous people)

It’s hard to talk in front of an audience. Your palms sweat, the lights can be too bright, and your brain can abandon you right when you need it the most. Public speaking is an art form, whether you’re in a boardroom in front of three people or an auditorium in front of 3,000. The language, the ... Read More

PR or advertising

Public Relations vs. Advertising: What’s best for your business?

Public Relations (PR) and advertising are two marketing verticals that many business professionals tend to confuse. Those who haven’t yet delved into either can struggle to understand their differences, purposes and goals. Advertising is there to immediately promote a product or service and aims for ... Read More

5 lessons my vacation taught me about PR

Before you judge, let me make it clear that this is not an article about working during your vacation. Mutant Communications enforces a healthy work-life balance and we are always encouraged to enjoy some downtime, whether it’s going out for Friday drinks, or taking a holiday. It reinvigorates ... Read More

How to create a newsletter people actually want to read

From beginning to send, you need to know what works for your business when constructing an effective e-newsletter to engage with customers. We all want the best returns on our marketing activities. Whether you are a small startup or a large corporation, we’re all after effective marketing with the ... Read More

10 tips for constructing an engaging speech

Giving a speech can be pretty daunting. There’s intense pressure to be confident, project your personality, engage the audience and be coherent all at the same time. Most of us naturally associate the burden of speeches with being on stage, where nerves take over and stage fright rears its ugly ... Read More

4 ways to target expat consumers on Facebook

Singapore’s expatriate community is a target audience for plenty of businesses, but how can you stand out from the crowd using Facebook as a marketing strategy? In today’s digital age, social media has infiltrated our lives. How many times a day do you scroll through your Facebook, Instagram or ... Read More

Chronicles of a public relations intern

So, you’re a PR intern. Or you want to be one. School’s out, and it’s time to make a quick buck! (I kid, I kid.) Good for you. Like me, you should want to expand your industry knowledge and gain relevant experience in your field of interest before you graduate. It gives you a great step up and puts ... Read More

6 striking similarities between public relations and networking

Having worked in the PR and communications field over the past decade, I’m used to both pitching to journalists as well as formulating the strategy and angle behind a good story. Recently though, I embarked on something new and completed a two-year, part-time stint helping to run and manage The ... Read More

How to get the media to attend your event

From weddings to birthdays, the presence of quality guests can really make or break your event. Sometimes the more the merrier, other times… not so much. Just like personal celebratory occasions, when it comes to corporate events, product launches or press conferences, there are some people you ... Read More

3 reasons your start-up should consider Instagram

Welcome to 2015, where social media is anything but a passing fad and not integrating your brand into the social experience is a heinous crime. If you’re already on Facebook and are thinking about how you can further enhance your business presence and take a larger slice of the social pie, it ... Read More

6 leadership lessons from Mayweather vs. Pacquiao

Like most of the world, I was glued to the TV on Sunday morning for the “Fight of the Century” between crowd-pleaser Manny Pacquiao and undefeated bad boy Floyd Mayweather. And, like most of the spectators dotted along Boat Quay in Singapore and across the globe, I was in Pacquiao’s corner. Everyone ... Read More

8 tricks to write a viral headline

Before you pen your next blog post, stop what you’re doing and read these writing tips for more clickable and shareable content. It’s fairly easy to argue that the headline is more important than the article. It’s not always true, of course, but when most people only read about 50% of your content, ... Read More

Mutant Communications Set to Expand with Backing from Industry Leader

Acclaimed entrepreneur Harry Dewhirst invests in the growing PR and content marketing agency, joining the board of directors as Non-Executive Chairman. Mutant Communications has received investment from acclaimed entrepreneur and media executive Harry Dewhirst, who now takes stake in the company. ... Read More

Lee Kuan Yew: 12 quotes from Singapore’s most memorable leader

He didn’t mince his words, he didn’t hold back, and he wasn’t afraid to say what needed to be said. In all aspects, Singapore’s first Prime Minister was a leader who understood the power of getting the message right. On this sad day of mourning, nothing is more apparent than the profound effect the ... Read More

Fashion faux pas: #BoycottDolceGabbana and the art of crisis management PR

It’s the latest scandal involving fashion, celebrities, babies and LGBT – which, in short, makes it media gold. Over the past few days, we have seen the rapid response to Domenico Dolce and Stefano Gabbana’s (D&G) comments that in vitro fertilization (IVF) is “unnatural” and produces ... Read More

Blogging: The missing weapon from a recruiter’s talent toolbox

A lot of recruiters are quick to be dismissive of blogs. Too often, blogs are viewed as a sort of corporate ‘Dear Diary’, or a place to simply post press releases or in-house news. But while that may have been what blogging started out as, the power of the written word has moved well beyond ... Read More

What colour is this dress?! Lessons about social media marketing and viral content

Today the internet (and my head) blew up, all because of this dress. I logged onto Facebook this morning and saw a status update from a friend in New Zealand, which said she and her colleagues were about to get into a major fight over the colour of this dress. She shared a Buzzfeed article, ... Read More

6 things the Oscars taught us about content

Every year, billions of people around the world cozy up in front of their TVs to watch rich people receive a gold award shaped like a man for their achievements in acting like other people. At its core, that's what the Academy Awards is. So, what makes it so compelling? The famous people are part ... Read More

Finding talent: Set your sights on social recruitment

Firstly, if your organisation is relatively new to the social media recruitment game, a warm welcome. Secondly, what took you so long? Chances are you’ve been involved in some sort of social recruiting for a while now. As recruiters, business leaders or burgeoning start-ups, you will have been ... Read More

The dos and don’ts of media interviews

When it comes to publicity, as Richard Branson once said: “A good PR story is infinitely more effective than a front page ad”. And it’s true - a good PR story is what every person, professional and business wants. But understanding how that story is crafted and the role the interview plays in the ... Read More

Ex-Human Resources Editor Rebecca Lewis calls Mutant home

Mutant Communications is absolutely thrilled to welcome Rebecca Lewis as account director of our HR practice! Formerly the editor of Human Resources magazine, Rebecca will spearhead our expanding HR practice, which offers specialised public relations and content marketing services for HR and ... Read More

Top 5 tips for an effective PR campaign

How is it that it’s already September? More than half of the year has passed, and with it, came along bittersweet, monumental events. The World Cup, for instance was a month long, nail biting competition that was full of emotions, surprises and… phenomenal opportunities for PR and marketing firms to ... Read More

Why your startup needs public relations

Plunging into the fast-paced, high-risk world of startups and entrepreneurship is exhilarating and nerve-racking — and it takes more than guts and grit to make it and be the next big thing. If you’re equipped with a groundbreaking idea and your product’s ready to hit the market, odds are you’re ... Read More

So you want to write a blog post, here’s how you can do it well

So you want to write a blog post? Step one, tick, you have the will. You might also have a bit of an idea. “I want to write a blog post about blogging and why you should have a blog.” Step two, tick, you have an idea. The next question to ask yourself is why anyone should want to read ... Read More

Common myths of Public Relations – and what we really do

Public relations gets a lot of flack. It often stems from a misunderstanding of what is actually required in the role. From hedonistic party animals, to the bane of many journalists’ existence, PR people have been brandished with many negative stereotypes. I will try to banish the common myths ... Read More

How to spring clean your website and improve your search ranking

So, you want to come up first on Google? That’s great! And it’s definitely possible. But first there is a lot of spring cleaning and forward planning that needs to be done. Old social media pages Remember that Bebo page? And your Myspace account? So does Google. But if you don’t want to ... Read More

How to approach bloggers and establish good relationships

Bloggers of our day have been bestowed with something that even stirs the jealous bones of news teams – loyal, trusting readers. Pictures of newly-adopted kittens, short articles about food, and event reviews filled with selfies and one-too-many canapé pictures – which would be considered taboo for ... Read More

The Golden Circle – Focusing on the ‘Why’ in your communications

Google dethroned tech darling Apple on the 2014 BrandZ Top 100 Most Valuable Global Brand ranking released days ago. The departure of their charismatic leader, business choke-ups and perceived lack of innovation in recent times likely played a part in Apple’s gradual decline – but few will disagree ... Read More

More bang for your blogging buck: How to keep a good blog

One of the things I love about PR and marketing is how aware we have to be of consumer trends, and I’ve come to realise how differently consumers act in a social-media / technology-led era compared to the past. Engaging the crowd is now a more sophisticated affair and requires being fluent in the ... Read More

Hello, Asia! (How to communicate your brand and engage with media)

That feeling of complete helplessness that occurs when you find yourself in a strange land, surrounded by unrecognisable smells, tastes, sounds, faces or landmarks, is culture shock. Sometimes it comes as a complete surprise – you might be well-travelled in a region, and well-versed in what you ... Read More

Who are you? Finding your brand voice

You might have your elevator pitch down, and you might have a new strapline to display alongside your logo, but do you and your team really know the personality behind your branding? Do you know how your brand speaks, who it speaks to and how it reacts in stressful situations? I’m not talking ... Read More

Why you need content marketing, and 5 simple ways to kick it off

Consumers today are smarter and more discerning than they used to be. They know what they want, know where to get it, and more often than not, can see right through fancy hard-selling or in-your-face marketing. Instead of blindly reaching out through paid ads or cold calls, arm your marketing ... Read More

Why bloggers can deliver the marketing boost you need

It has been close to two decades since the web log’s humble beginnings in 1997. Now, from The Huffington Post’s insightful business advice to Perez Hilton’s latest revelations of celebrity shenanigans, blogs have woven their way on to everyone’s daily reading lists, and are now seen as very ... Read More

Why you need PR and how to be good at it

I love writing down my thoughts and voicing my opinions – and the fact that my company has a blog on which I can do this is great. But every now and then, I come across something that says it all for me. This piece in Venturebeat is one of those pieces, and answers that burning question I find ... Read More

10 easy steps to organising a stellar fashion event

Events are an important part of a fashion brand’s PR campaign. They can also be a fashion brand’s worst nightmare, but here are 10 easy steps to a successful shindig. I’m definitely not going to give you my two cents on the latest fashion, but I do have an idea of how you can make your fashion ... Read More

Say no to cold calls: What the Do-Not-Call Registry means for your business

You might have heard of the new Do-Not-Call (DNC) Registry, which kicked off on 2nd January 2014, enabling Singapore consumers to put an end to those irritating unsolicited calls, text messages, and should anyone still use them, faxes. While the much-anticipated DNC Registry rids the everyday Joe of ... Read More

How to make your band famous

So you’ve been jamming with your best buds for a while now and you think it’s time people hear the awesome-ness that has been brewing in the studio. What you need (aside from quality music of course) is some PR. Public Relations or PR in short is all about bridging the gap between a ... Read More

Mutant Communications Top 10 News of 2013

It’s that time again - New Year’s resolutions - quit smoking, eat healthily, exercise more, drink less. There are many ways to succeed in achieving your goals, but sometimes we get so caught up in moving forward, that we forget about the past. Without reflecting on, and learning from the past, it’s ... Read More

Pitching Etiquette – how to approach media

Ah, Public Relations. It has its perks. Scoring a cool client, brainstorming equally cool  and creative ideas for pitching and marketing angles, meeting colourful personalities (some of them becoming friends), the satisfaction of successful event launches, and ultimately, seeing everything you’ve ... Read More

Cupid 2.0 – A Dating Guide of the Future

Remember the anxiety attacks you had when dialing a girls’ phone number? Or waiting by the phone expectantly for a boy’s call? No? Then you must be part of the Millenial’s Cupid 2.0 Generation. This means you missed out on long hours on the phone (not a mobile phone, a landline phone, ... Read More

Are we turning into narcissists?

A recent debate on The New York Times addressed the possibility of social media turning us into narcissists. Psychology professor Jean Twenge remarked that it isn’t clear if social media directly causes narcissism, but people who need a little pat on the back find comfort in social media. Writer ... Read More

Social Media – Threat or Asset?

Social media is becoming or has become a part of everyone’s life – even the aunties and uncles have embraced it, despite their misgivings. Unfortunately, the aunties and uncles were right, as many do turn the freedom social media brings into a stage for their mischief. In recent months, there has ... Read More

Social media for journos, and journos for social media

I was going to write something about Facebook's new open graph announcement, and how it seriously compromised my own privacy. But then I started thinking about the wider applications of a search function that basically allows you to delve into the lives of others, pick out their ideas, pictures, ... Read More

Welcoming in the Latest and Greatest Year Ever!

So, what exactly did we raise our glasses to the other night? Is this the second day of an even newer age of digital social interactions? Are we minutes away from the next site through which we can pin pictures of our friends to our news feed, apply filters and hang out with connections with whom ... Read More

Managing Multiple Twitter Accounts

It’s not uncommon for most of us to have more than one Twitter account these days. If you’re in media/PR/marketing, you highly probably would be tasked to now handle the Twitters of your company or clients as well. There are several apps out there which lets you effectively log into and manage ... Read More

Facebook Still Most Preferred by Marketers

These days, your business just isn’t cool if you're not using some form of social media. A report done by the guys over at SocialMediaExaminer.com revealed that amongst marketers, Facebook still remains the top of the social media pack. The top five social media networks/tools used by marketers ... Read More

Welcome

Welcome one and all to the first ever Mutant Blog post. If you are expecting bland corporate postings about public relations and marketing you are out of luck. While we will look at these areas here at Mutant Blog we plan on offering insightful, at times controversial, postings about the industry ... Read More

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