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My company is profitable! Do I still need marketing?

According to a recent report, the success of SMEs is essentially like flipping a coin – there’s an estimated survival rate of 50%. This means that

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5 PR lessons from brands that did (and didn’t) take a stance in 2017

Perhaps it was the political and social uproar of 2016 that prompted major brands to take a stance on certain issues this year. On the other hand,

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9 Things we learned at the Asia Global Content Forum 2017

“What really decides consumers to buy or not to buy is the content of your advertising, not its form.” What was true for Ogilvy in the 1960s is still

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7 Typography tips to ace your designs

Everyone's had an idea for a cool design at some point. But turning your idea into reality is an effort. When it comes to creating graphics, it’s a

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How to jump-start social media when no one knows your company

It’s easy to make noise when you are the head of state. Both Lee Hsien Loong and Donald Trump are two (good and bad) examples of how to engage

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3 Tips to go from media shy to media savvy

The acronym ‘CEO’ will likely conjure images of fearless leaders in command of their businesses and their people, natural-born spokespeople inspiring

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How to get your brand heard in a new market

Venturing into new markets with your brand may be a daunting task. If it’s done wrongly, you could sink vast amounts of financial capital. Succeeding

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How to master the art of following up with journalists  

As a rule of thumb: if a journalist is interested in your story, he or she will likely respond immediately. So, if you haven’t heard back it’s

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How to manage your marketing projects more efficiently

Doing more with less is what every marketing manager hopes for but efficiency is easier said than done. Smaller companies might even feel they are too

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