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Why You Can’t Camouflage a Rotten Company Culture

Infinite snacks, sleep pods and an unrestricted flow of bottled wine on Friday afternoons do not a company culture make. As nice as it is to boast

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linkedin for business leaders

How to kickstart a social media presence for business executives

Nobody expects business leaders to take selfies and post Instagram Stories about their day-to-day work. But, that may be exactly what they picture

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Don’t Just Slap a Rainbow On It: How to Be a Bold Brand

Happy Pride! This past month has been prime time for brands (the cool ones at least) to unfurl their rainbow flags and show the LGBTQ+ community how

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Using your Inner Cynic to Weed Out Bad Ideas

Lately, it seems we are constantly surrounded by messages of positivity, mindfulness, gratitude and good vibes. So I want you to pause, take a deep,

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The Power of Holiday Marketing (and not just at Christmas!)

Every year as festive seasons approach, consumers all over the world are flooded with a frenzy of marketing campaigns by brands looking to get a slice

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How to Spot a Fake Instagram Influencer

Ever bought an outfit, switched to a new skincare routine, or experimented with a health supplement all because a reasonably famous stranger on

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4 PR Trends to Look Out For in 2019

It’s that time of year where companies take stock of their performance in the first quarter of 2019 and make plans on how best to move into their new

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#MutantsTakePhuket: Team Retreat to Phuket!

Sometimes you’ve got to say ‘Phuket, let’s go to Phuket’ ;) A private villa, a schedule of exciting team challenges, and heaps of Thai food – us

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Is product placement right for your brand?

Remember that epic selfie Ellen DeGeneres took at the 2015 Academy Awards ceremony with the Samsung Galaxy Note 3? That tweet not only broke the

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