Blog Archives - Page 16 of 16 - Mutant Communications

10 tips for constructing an engaging speech

Giving a speech can be pretty daunting. There’s intense pressure to be confident, project your personality, engage the audience and be coherent all at the same time.

Most of us naturally associate the burden of speeches with being on stage, where nerves take over and stage fright rears its ugly head. It’s easy to forget about actually putting time into preparing the content of your speech.

If you take the time to carefully control the flow, structure and timing, people will understand you better – which is half the job already done.

Here are some helpful tips on how to write and plan the content of your speech, so you can take over the world one microphone at a time.

1. Think about your audience

Know who you are speaking to – are you talking to students at a study hall, media guests at a launch event, or corporate VIPs at a business convention? Being aware of your audience will help set the tone and delivery of your speech.

2. Evaluating, and understanding your topic

Imagine explaining something you are deeply passionate about to someone, be it food, music, or politics. You have no qualms about waxing lyrical because you are familiar and have extensive knowledge about the subject.

Knowing and understanding the topic of your speech will help ensure you have the confidence to express yourself better and do a phenomenal job at delivering the message. Research the subject of your speech, and know it inside out – your new-found confidence will do the rest.

3. Brainstorm

List as many potential talking points as you can. I like to think of it as ‘word vomit’ – regurgitating as many issues and points about your topic as possible. Take a minute to review that list, and pick out the relevant and important points, and use those to create the base and structure of your speech.

4. Build a structure

Focusing on the important points will help to provide some structure, maximising the delivery of your speech. Your audience will appreciate your your practised pace and flow, which will engage them, preventing them from tuning out and getting bored.

5. Introduction

Grab the audience’s attention from the start – make a joke, share an interesting fact, tell a story or share a personal experience. Get the message across in three points or less to avoid unnecessary droning on before you delve into the details.

6. Body

Keep it short and simple – less is more. The key is to keep things as succinct as possible, to ensure you don’t ramble on out of nervousness. This is easier said than done, but using the structure as a guide will help focus on the messaging.

Throughout the entirety of your speech, it’s also important to remember to project your voice, talk slower than what feels natural and inflect your tone when appropriate so your voice remains engaging, not dull.

7. Repetition, repetition, repetition…

Build on your intensity and impact by repeating the important points.

Martin Luther King boldly repeated, “I have a dream”, but if you find that repeating too much of an overkill, try instead to repeat things like brands, names or important points you want your audience to remember.

8. One killer line

Martin Luther King had, “I have a dream”. John F Kennedy had “…ask not what your country can do for you, but what you can for your country.”

Can you come up with your own killer one-liner? Put some thought into a moving or impactful statement that encapsulates your speech. It should pack a punch, making your speech a lot more thoughtful and memorable.

9. Conclusion

There’s no need to stress too much about “ending with a bang”. Try leaving it up to the audience, such as opening up the floor to questions. This is also one of the best ways to discover how effective your speech was and gives you an opportunity to sense the energy of your audience. Do they seem excited and eager to ask more questions? Or are they slumped in their seats, eyes glazed and lifeless?

Either way, there is always something to take away from the end of your speech – use this as a lesson for next time.

10. Never stop practicing!

You can never practice a speech too much – read it aloud alone, practice in front of your friends, record yourself and play it back. This is especially useful if you have a strict time limit, but numerous points you need to get across. Listen to constructive feedback and use it to help you improve.

Main image: Shout out to boss-man Joseph Barratt, who is shown giving a great speech at Mutant Communications’ 3rd birthday party recently. Photo by Soh Poh Soo Donald.

If you’re looking for media training for interviews, broadcast or public speaking, get in touch with Farah at [email protected]

Chronicles of a public relations intern

So, you’re a PR intern. Or you want to be one. School’s out, and it’s time to make a quick buck! (I kid, I kid.)

Good for you. Like me, you should want to expand your industry knowledge and gain relevant experience in your field of interest before you graduate. It gives you a great step up and puts you in prime position when looking for your first full-time role.

In my case, I saw a tweet (yes, the power of social media!) looking for a PR and content marketing intern, so I emailed the boss, arranged for an interview, and TA-DAH – I scored the internship!

It has been a couple of months and a series of learning experiences working in a growing agency in Singapore. For all you other PR intern wannabes, here are four important highlights of my initial experience.

1. Media Pitching – Stay hopeful and don’t give up

Expectation: I’m going to get so many good hits the first time around. It’s an interesting pitch, with a good press kit and it’s totally gonna be picked up by all mainstream media by morning.

Reality: Oh my goodness, I’m sending so many emails, I better get some good hits. I am spending an awful lot of time on the phone following up. But it’s okay, it’s working. But it’s not as easy as sending out an email!

Pitching is an art, I’ve learned. Even if your email pitch is on point, you’re going to have to get on the phone and follow up, and then again, and then again…

While my number one tip would be to always bcc (God save the poor soul who forgets this), the other golden rule is to get used to personalising your email pitches. Nobody wants to feel like they are ‘just another journalist’. Make them feel special, address them, and show them you’ve done your research into why this story and this client is of interest to their audience.

It’s tough when you receive a “Thank you for your email, however this is not what we are looking for”, which is really a very polite “Thanks, but no thanks”.

2. Know your client inside-out

Pitching is one thing, but following up and answering questions from journalists as they decide whether or not your client is worth covering is another. What you know about your client off the top of head could be make or break their decision.

This is one reason why you need to personalise your pitches, as mentioned above, and why you should only pitch to relevant media. It’s also a good reminder that you are here not only to help your client, but to make the journalist’s job easier.

Journalists receive tons of emails a day, and dozens of press releases. Naturally, they will only pick up stories that are relevant to their sectors. They will thank you if you’ve done half their job for them. Score some brownie points along the way. *wink*

3. Build and maintain relationships with journalists

Expectation: Oh man, journalists are scary. I’ve heard so many horror stories about mean journos screaming down the phone. Will they like me? Will they be nice? I’m going to be sooooo awkward.

Reality: Oh. Journalists are actually human. They’ve been incredibly nice when I strike up a conversation. They’re not monsters after all. Phew.

I went to my first networking event about one week into my internship and was pleasantly surprised at how fun it was. The journalists were cool, and interesting, and I realised just how important that connections are going to become. It’s all about the people – not, ahem, just the drinking – and every person you meet could be a potential client.

Another important practice is remembering your name card (yep, don’t leave that baby behind), and getting into the habit of continuing the party once it’s over. No, that doesn’t mean taking the party back to your place – it means dropping your new acquaintances and the organisers an email when you’re back in the office the next day (not hungover at all.) Say thank you, and that it was nice to meet them. Manners go a long way in this industry.

4. Media monitoring

Expectation: I heard interns have to flip through dozens of newspapers and magazines every single day. How many articles do I have to clip? This is going to be DULL.

Reality: Oh my god, software exists that helps me create media lists and follow up on media placements?! HOORAY. You are now my soul mate and my best friend.

Because the client is paying for a service to get their company/word/brand out there in the market – and they’re competing with so many other companies to do this – it’s important they can see how their money is being spent.

Overall, the biggest takeaway from my internship to date is that every industry and every job has its challenges. What I’ve experienced may not be what all PR interns experience, but stay open-minded, be proactive to learn, and always be kind. You have to start from somewhere, even if it’s the bottom.

Get in touch with Jazmyne at [email protected]

6 striking similarities between public relations and networking

Having worked in the PR and communications field over the past decade, I’m used to both pitching to journalists as well as formulating the strategy and angle behind a good story.

Recently though, I embarked on something new and completed a two-year, part-time stint helping to run and manage The Athena Network, a networking organisation for female entrepreneurs, It was uncanny how similar the process was to get results from networking and PR, particularly regarding people’s attitudes towards both.

Those with a long-term, positive approach would make great connections or attract press coverage while those who were impatient and took an ad hoc approach would miss out.

Here are the most important similarities:

1. Getting results requires a long-term strategy

People who expect instant results never achieve what they want to. You wouldn’t meet someone at a networking event for the first time and then expect them to give you the huge contract you’ve been waiting for (if this has actually happened to you, let me know so I can eat my words!) The same goes for getting results out of a public relations campaign.

I’ve so often heard attendees at events say, “this isn’t for me; I didn’t meet any customers/clients for my business during this event”. With PR, we hear the same thing – “can you guarantee immediate coverage for my brand?”

Both involve building gradual relationships to develop credibility and trust. When you meet someone once, it doesn’t mean they will recall you when you meet again six months later. But meet them on a regular basis and you’ll be far more likely to be referred for future business. Public relations takes the same approach with media, gradually build profiles from the ground up so clients can be remembered by the press and called on for comment or invited to panel discussions on a regular basis, not just covered for one article and never thought of again.

2. Attention to detail is a must!

With networking, try and have a system that works for you to remember people and all the details surrounding what they do, or the project they’re working on. This helps when trying to establish a firm rapport, which not only opens up the conversation, but shows you’re truly interested in them.

With the press, remember what they’ve covered recently – chances are they won’t want to cover the same content again soon. Remembering these small details sets you apart and sets the stage for the next meeting.

3. It’s all about the art of storytelling

In a networking scenario, your introduction about yourself or your company is called an elevator pitch. With the media, it’s referred to as a story angle. Either way, what you do and why you do it is greatly improved through the art of storytelling. Answering a ‘what’ question with a ‘why’ answer is the best way to do this.

For example, if someone asks what you do, instead of replying with a simple, “I’m an accountant” why not give some more context about your story?

“I work in accounting. I actually have always had a thing for numbers and maths, and found myself helping my parents with their tax returns at 16-years-old. I realised pretty soon after that was my calling, and I set up my own accounting practice five years ago.”

Isn’t that so much more memorable? People won’t usually remember every person’s profession, but they definitely remember a good story.

4. Repetition, repetition, repetition

Establishing yourself as an expert and thought leader both through networking and the media is not a one-step process. As mentioned, a long-term, regular approach goes a long way to build credibility and the catalyst for this repetition.

The more we repeat, the more our message is remembered. This repetition isn’t just about your words and message, its about being repeatedly seen and heard. If a potential client sees you once at an event, they’re unlikely to remember you. But if you happen to meet them at events on a regular basis, you’re more likely to become part of their regular circles.

The optimal outcome of regular networking is when other people start becoming your advocates. Likewise with the media, the more they see you being covered and hear your message and expertise, the more likely they are to call on you for your respected opinion and contribution.

5. Ask questions… then really listen

If you approach your networking and PR efforts with the ethos that it’s not all about you, you will achieve far greater results. There’s nothing more flattering than when someone is genuinely interested in you and wants to know more about your work. Rather than pushing your own agenda, take time to ask smart, meaningful questions. I know we’re all busy and really want to forge ahead with getting our call-to-action out there, but a good relationship needs to be cultivated genuinely and without false pretenses. Plus, you’ll notice most of the time that once you’ve taken a real interest in someone, that they are equally as likely to show the same curiosity about you and your work.

The key here is to listen. What problems are people facing with their work? Is there anything you can do or a service you can provide to help? But don’t jump in just yet with your pitch! Find a way to integrate your suggestions only after you’ve listened to their whole story. You never know what important detail you might miss.

With journalists, really listen to what stories they’re looking for and what beats they cover. There is no point in pitching a fashion story to a business journalist (most of the time.) Find out exactly what they want and frame your messaging to their needs.

6. Don’t leave them hanging!

There is no point taking two precious hours out of your day to attend an event if you’re not going to do your homework afterward. Make sure that as soon as you’re back at your desk, you follow up and thank them for the great conversation. This is your time to make suggestions, ask for a follow-up meeting or bring up a new discussion.

The same goes for interviews with the media. If you were invited to speak on the radio, make sure you or your PR representative is following up after by thanking the journalist for their time. Feel free to use this as a chance to suggest future topics or stories which you might be able to contribute on.

Make sure all those business cards you’ve been collecting are actually being used, rather than just lining a shoebox.

If you’d like to discuss the potential for public relations for your business, please contact me at [email protected]

How to get the media to attend your event

From weddings to birthdays, the presence of quality guests can really make or break your event. Sometimes the more the merrier, other times… not so much.

Just like personal celebratory occasions, when it comes to corporate events, product launches or press conferences, there are some people you will most certainly want to attend – the media!

Media presence is an important element of any event; they provide leverage to the awareness and purpose of what you, or your business, is doing.

Journalists, radio hosts, bloggers and TV presenters are very influential. Consumers (aka your potential customers) follow their news and respect their opinions, and inviting relevant, quality media to your event can do so much for your brand.

But anyone who has attempted to contact media themselves will know they are a fickle bunch. A journalist’s main objective is to cover news that is relevant to their target audience. Grabbing their attention amid a sea of news and events is no easy feat, and personal relationships go a long way. Not to mention they can work long, erratic hours, pounding away on their keyboards to constantly meet deadlines.

It can be a challenge to entice the media to an event, but challenges are good! Contrary to popular belief, there’s more than promises of free booze and food you can offer to grab their attention (although, we won’t lie, that definitely helps!)

Make them an offer they can’t refuse

Journalists receive many invites every day about everything – food tastings, new product launches, store openings, movie premieres, and press conferences. What sets your invitation or event apart? Do you have a special guest speaker flying in? Is he or she an outstanding thought leader who will be sharing valuable insights about the industry, or local trends?

Journalists need an angle – i.e. a reason your event matters to their audience. Is your product the first of its kind in your market? Are you releasing a new white paper or piece of research of interest to their market?

Make your invite enticing by targeting it to them. Depending on your budget, you can even mail them a physical and specially designed invite. Get creative with the exclusivity, and make it an event that even you wouldn’t refuse.

Invite the right crowd

Do a little research on your media guests and ensure their relevance. It might seem impressive to get the senior current affairs correspondent along, but how relevant are they for a food tasting? Instead, you want to get in touch with the food reviewer or editor.

This is an important but often-neglected process for novices. It is pretty unassuming, but building up relevant media lists takes patience, time and effort.

Timing is everything

Besides events, writers often have to struggle with constant looming deadlines – so send your invitation at least two weeks in advance. If you don’t hear from them in a few days, follow up with a phone call.

Send out an email reminder with the date, time, dress code, and map of the venue a few days leading up to event – they will appreciate the gesture and it will reappear on their radar in case they have forgotten about the event.

Successful events with the media take practice and time, and forging sincere relationships with journalists definitely helps. They will be more compelled to RSVP and attend an event with a familiar face.

Spoil them

If you do get media to attend your event, it’s okay to be excited about it. Now, don’t waste the opportunity.

Make sure you give them attention (but not too much – no one likes to be hovered over). Keep them happy, make sure they have all the information they need, and let them know they can come to you if they have any questions. If you make them feel welcome and special, they’re more likely to remember you the next time you get in touch.

If you would like to know more about coordinating or successfully engaging media for an upcoming event or launch, get in touch at [email protected]

Image credit: Eugenio Marongiu / Shutterstock.com

8 tricks to write a viral headline

Before you pen your next blog post, stop what you’re doing and read these writing tips for more clickable and shareable content.

It’s fairly easy to argue that the headline is more important than the article. It’s not always true, of course, but when most people only read about 50% of your content, drawing them in with a strong, attention-grabbing headline is a must.

It’s easy to leave the headline as an afterthought, but it’s what gets you noticed. Amid millions of articles, tips, advice and blog posts out there, you need to stand out and get in front of your audience in an interesting, unique and confronting way.

But the art of the headline is a difficult one to master, and it often takes even experienced writers years to understand how to construct one effectively. To help you in your quest for excellent content, we’ve got a few headline tips to get you started.

1. Keep the headline to 6 words

Your audience is lazy. They like to have loads of content available to them, but they can’t be bothered actually reading all of it. It’s reason the inverted pyramid exists in news writing, and why a former editor told me to “write as though you are targeting a bunch of fidgeting 12-year-olds, rather than educated adults”.

You want to draw people in as fast as possible, and a succinct headline is the best way to do that. Keeping it to six words isn’t a hard and fast rule (sometimes longer headlines can work in your favour, depending on the content and platform you are writing for) but it’s a decent guideline to make sure you don’t waffle on.

2. Tap into your audience’s insecurities

Don’t feel bad about this – the news media has been doing it for decades. For some reason, the human race responds better to negativity. I’m not sure whether it’s because we like being miserable or because we have a morbid fascination with things that are bad and wrong (or both.) All I know is that it works.

For example, these are taken from a mix of the BBC and CNN’s homepages this morning:

Hiring? Avoid the friend zone
Google doesn’t care about your alma mater
China’s growth set to be slowest since ‘09
The worst place on earth

Negative headlines work best (i.e. get more clicks) when they inform and alert. Think about how you can use words like “no”, “stop”, “can’t” and “without” in your headlines or sub-headlines for added impact.

3. Track keywords

Let’s all take a moment to praise the development of analytics!

With the ability to track and follow the traffic your articles are generating, it’s very easy nowadays to pinpoint (over time) the types of articles and headlines that work well for you, and the ones that don’t.

At a previous job, we worked out pretty quickly that our audience liked to read about money; headlines with the keywords “money”, “salary”, “cash” and “pay” got significantly more clickthroughs.

It highly depends on your audience. If you’re writing for parents and mothers, words like “baby” and “childcare” might be some of your top keywords, while for a restaurant words like “menu” or “food” could be gold.

4. Make sure the headline matches the article

It’s easy to get caught up in writing the most attention-grabbing headline, only to end up with something that is actually misleading and over-inflated.

If you’ve managed to pull someone in to click on your article, don’t send them running and rolling their eyes when they realise they’ve been duped by clickbait. I personally dislike it when an article claims to have 7 unbelievable ways to [insert promise here] – especially when the tips are actually quite believable. Useful? Yes. Unbelievable? No.

The same applies for “amazing” and “incredible”. Unless it really is amazing, try to be a bit more creative.

5. Use numbers

99 things to do in New Zealand works so much better than Ninety-nine things to do in New Zealand.

Using a number is easier on the eye, and it stands out from the rest of the sentence. As we’ve already established, people are lazy – they want to read the most interesting articles in the most efficient way possible. Numbers and lists will do this for them.

6. Use a trigger word

How to create a viral blog post
What you need to know to write the perfect blog
When to give up on writing boring blogs
Why you should seriously consider content marketing
Where to go for the best content marketing tips

The trigger words are a must for viral content. People read blogs not only to look for information, but to find answers to questions they didn’t even know they needed answers to.

Using the ‘how, what, when where, why’ method indicates immediately to a reader that they are likely to learn something by clicking on your post.

7. To question or not to question?

Struggling to get ahead at work?
Looking for your dream home?
Are you missing this vital ingredient in your PR strategy?

The question headline can be incredibly effective when targeted at the right audience you know are looking for answers. It can sometimes sound a bit advertorial, but the power of the question should not be undermined.

8. Create a formula that works for you

I once read a formula for the perfect headline which went something like:

Number/trigger word + interesting adjective + keyword = PERFECT HEADLINE

So, say you want to write about how to peel an orange (because, why wouldn’t you?) start by thinking about the formula. Instead of “How to peel an orange” you might end up with:

12 effortless ways to peel an orange

How to peel an orange in less than 30 seconds

or (in question form)

Is your orange peeling technique out of date?

It can often add an extra impact to include an assurance or guarantee in your headline. It could be to do with time (hence the “in less than 30 seconds” in this example) or something more substantial like, “How to peel an orange like a professional chef”.

Go forth and be viral! But if you need some help crafting, planning and putting a strategy around your content to drive business leads, feel free to get in touch with Rebecca at [email protected]

The dos and don’ts of media interviews

When it comes to publicity, as Richard Branson once said: “A good PR story is infinitely more effective than a front page ad”.

And it’s true – a good PR story is what every person, professional and business wants. But understanding how that story is crafted and the role the interview plays in the entire PR process is where people lack an incredible amount of knowledge.

The media is your best friend and your worst enemy. Understanding how journalists operate and what editors want is essential to building your story. Members of the media, like you, have their own objectives and – let me absolutely frank here – none of their goals are around helping you build your brand. However, if you’re able to understand what they want and how to position your story in a way that will interest their readers, then you’re light years ahead of most people.

If you are prepared, you can turn the interview into something truly beneficial for yourself and your business.

If you don’t know why your story is newsworthy or how to present this to the media, then perhaps it’s time for you to hire a PR expert. But in the meantime, here are a few tips to broaden your understanding.

DO understand what “off the record” actually means

Rule number one: If you have just finished the interview and turn to the journalist and say, “by the way, that stuff I said about XYZ was off the record”, I have some news for you: it was absolutely, 100% NOT off the record. If you have a good relationship with the journalist and you’ve just realised you let something confidential slip, then you might have a chance to retract it, but otherwise… you’ve effed up.

Stating something is off the record is a game of trust; it doesn’t legally require any journalist not to publish something, or absolve you of responsibility around something you said. That being said, most journalists will honour the request if you state beforehand which comments are off the record.

DO also understand the importance of exclusivity

Press conferences are great, but sometimes a journalist is looking for something new and exclusive from you when they approach you afterwards for comment.

If a journalist has spent time gathering information about something and then asks you about it – and you answer them – don’t then go and tell every other journalist you know what their fresh story angle is. Honouring the fact the journo has done the hard work is something that goes a long way to build trust in an on-going media relationship.

DO your research and come prepared

You should do your research on the publication and the journalist interviewing you. They may not like it, but it’s all part of the game (and they’ve done all the same research on you, of course.) Often, your PR agency or internal communications will do this for you, but if not, just give them a quick Google.

Go into the interview understanding the kind of stories the newspaper or magazine runs, the tone of the articles the journalist writes and their interview style. If you can get an idea of whether the journalist is a total ball buster or a more friendly interviewer, you’ll have a better idea about how to prepare any responses.

DO learn how to answer the same question three different ways

Some journalists love to do this thing where they’ll ask the same question a number of different ways to try and get as much information out of you as possible. It’s an effective tactic, and it also lets them know of any holes in your facts.

Unless what you’re being interviewed about is controversial or scandalous, you don’t really need to worry too much about this, but it can’t hurt to practise a few different ways to answer the hard question you know they’re going to ask you.

DO keep your emotions in check

A sudden angry outburst or stream of emotion is never a good thing in an interview. Keep it professional – even if it’s difficult. Some journalists will probe knowing full well it is frustrating you, but absolutely nothing good comes from letting them see the steam coming out of your ears.

DO have a PR professional on hand

Public relations staff are there to act as support during an interview, so if you need to, use them. However, journalists hate it when an interview subject repeatedly turns to their PR person for direction, so avoid using them as a crutch. Instead, practice your answers ahead of time and work together to have a clear idea of how you will (or won’t) approach certain questions.

DON’T turn down an interview with no reason given

If a journalist calls you for an interview and you’re not interested, don’t turn them down without giving them a legitimate reason. Legitimate. If you keep fobbing them off because you “don’t have time”, they won’t buy it, but if you say you can’t speak at the moment because you’re bound by an internal communications policy, then tell them that. And always, always honour their request as soon as you are able to talk.

DON’T tell the journalist what kind of questions to ask

There’s nothing a journalist hates more than being told how to do their job. Think about the times when someone might have questioned your credibility or ability to operate – it’s not nice, is it? At the end of the day, it will put the journalist in a bad mood and could sour the relationship. One day, you might want them to ask you certain questions about a new product or a positive business story, and maybe they just won’t.

DON’T argue if they change their line of questioning

Journalists are often asked to provide a line of questioning ahead of an interview. Some will do it, others absolutely will not (in Asia, this practice is more common, but in other regions a journalist will scoff if you ask for their questions ahead of time.)

If they have given you questions, be aware these are only a guide. Depending on the flow of the interview, how well you answer questions and the direction the conversation goes, a journalist will almost always change their line of questioning or ask additional ones. Don’t point out that they’re not sticking to the plan – or they’ll stick you the middle finger.

DON’T answer with “no comment”

If you can’t or won’t answer a question the journalist really wants an answer to, be prepared for them to source the information from elsewhere.

Where possible, it’s not recommended to respond with “no comment”. It leaves your position vulnerable and the subject matter open to discussion on the basis that they have sought a right of reply from you (for a fair and balanced article) and you’ve simply told them you’re not interested.

If you cannot comment, tell them why. Legal reasons and confidentiality agreements are legitimate answers (provided they’re true) and if you simply don’t know the answer, let them know. Tell them you’ll look into it and get back to them, and then honour that commitment.

DON’T lie, spin or ‘tweak’ the truth. Ever.

Lies have a way of being exposed, and your reputation will be hugely damaged if you were found to be fudging information. Not only will the interview have been a complete waste of time, it will make you and your company look dishonest, unprofessional and foolish.

Need help with media interviews? Drop a message to [email protected]

Ex-Human Resources Editor Rebecca Lewis calls Mutant home

Mutant Communications is absolutely thrilled to welcome Rebecca Lewis as account director of our HR practice! Formerly the editor of Human Resources magazine, Rebecca will spearhead our expanding HR practice, which offers specialised public relations and content marketing services for HR and recruitment clients in Singapore and wider Asia.

Rebecca’s addition is part of our exciting growth strategy focused on expanding our three key practices –human resources; luxury, lifestyle and events; and media and technology.

As a mutant, Rebecca will play a key role in business development – introducing Mutant’s services to leading recruitment firms and HR providers, whilst managing important client relationships and leading accounts. Her strong editorial background and extensive knowledge of Asia’s media landscape gives us a strong edge as a PR and content powerhouse.

Rebecca definitely has street cred – she was editor at Human Resources magazine for three years, where she helmed content creation for the publication’s print and online assets across Singapore, Malaysia and Hong Kong. She is a frequent host of HR conferences, roundtables and events for senior industry professionals, and boosted the magazine’s online reach by more than 300 per cent during her tenure. Rebecca has also served as editor of leading expat publication ANZA magazine and reported for the Herald on Sunday, one of New Zealand’s leading newspapers.

A quick word from Rebecca:

“I’m thrilled to lead the fast-expanding HR practice at Mutant, an agency that differentiates itself with quality content and public relations know-how for specific industries. Mutant is set to grow twice as large in 2015 and we’re poised for solid business expansion.”

Say hello to Rebecca at [email protected] or follow her on LinkedIn for her thoughts on marketing, PR and HR industries.