Data-Driven Storytelling
Data-driven storytelling has never been more important. It builds trust, loyalty, and authority – not to mention leads and sales.
Together with our PR team, we examine brands’ owned data and work with third-party research companies to create newsworthy assets for clients. Our content team will then analyse the data, suggest a narrative, write the entire report, and even reverse engineer desired outcomes. Finally, our in-house design team will add their creative touch and produce a great-looking report.
How we do it:
Kickoff meeting
To align on objectives of your data-led report, whitepaper or playbook
Messaging deep-dive
To identify the most newsworthy themes and angles to advance your business goals
Data examination
Working with your in-house data team or a third-party research agency to pull together the most relevant data
Get to work writing
Using data-backed insights to craft and design content that resonates with your target audience
Get the word out
Working with our PR colleagues to relentlessly pursue coverage and help you achieve your business goals
How we do it:
Whitepapers
Ebooks and playbooks
Blogs and bylines
Newsletters
Infographics
Presentations
Brochures
Social media copy
Data-Driven Storytelling
Data-driven storytelling has never been more important. It builds trust, loyalty, and authority – not to mention leads and sales.
Together with our PR team, we examine brands’ owned data and work with third-party research companies to create newsworthy assets for clients. Our content team will then analyse the data, suggest a narrative, write the entire report, and even reverse engineer desired outcomes. Finally, our in-house design team will add their creative touch and produce a great-looking report.
How we do it:
Kickoff meeting
To align on objectives of your data-led report, whitepaper or playbook
Messaging deep-dive
To identify the most newsworthy themes and angles to advance your business goals
Data examination
Working with your in-house data team or a third-party research agency to pull together the most relevant data
Get to work writing
Using data-backed insights to craft and design content that resonates with your target audience
Get the word out
Working with our PR colleagues to relentlessly pursue coverage and help you achieve your business goals