Meltwater is a media intelligence company, providing media and social media monitoring to help companies grow and build brands. The company wanted to increase its visibility and re-position itself as an essential brand for marketers.
Mutant successfully gathered media attention with over 60 media articles in the first 4 months, timely tapping on key opportunities such as the F1 and Presidential Elections. The campaign drove 52% more leads than Meltwater’s sales team through PR amplification of a Meltwater Hospitality industry report. Mutant also wrote impactful reports with an average click to open rate of 34%. Mutant is working with Meltwater on an ongoing retainer since July 2017.