Case Study:

Zendesk

zendesk-MBP01

Job Scope

Public relations, content

Date/Duration

Ongoing PR & content retainer since early 2018

Brief/Objectives

To drive brand awareness, build reputation, and establish Zendesk spokespeople as champions and thought leaders for all things CX in Asia Pacific.

Solution

Our team identifies and creates hyper-local narratives of global flagship campaigns to drive interest amongst local and regional media. We leverage global moments to secure tier-1 interviews, working with Zendesk to identify and amplify compelling local insights on global trends. On top of driving press announcements, media relations, and executive profiling, Mutant also provides counsel to help Zendesk shape their local/regional communications and marketing strategies. Our talented content and design teams create Zendesk’s customer case studies to help the marketing team amplify their success stories.
zenphone

Results

+ 0 %
coverage in media
year-on-year
0
pieces of media coverage
in Singapore & Asia Pacific

Results

  • Secured numerous Tier-1 media opportunities for Zendesk, including broadcast interviews, commentaries and features across local and regional outlets such as The Business Times, MoneyFM, TechWireAsia and CNBC
  • In 2020, coverage in mainstream and trade media titles increased 40% year-on-year
  • Through a Singapore-led research project and localisation of global flagship campaigns, Mutant secured 39 pieces of media coverage for Zendesk in Singapore and across Asia Pacific
zendesk-multi-device