Ongoing PR & content retainer since early 2018
Strong PR driven campaign to build awareness for Zendesk in Singapore. Establish Zendesk spokespeople as champions for all things CX in Southeast Asia, and tying them back to broader global business goals. Transition Zendesk from being the preferred CX solution provider to a CRM company via a strong local narrative.
year-on-year coverage increase
earned media coveragein 2020