Case Study:

vivo

Vivo-main

Job Scope

PR

Date/Duration

Ongoing project retainer since August 2019

Brief/Objectives

Improve brand awareness and increase vivo’s share-of-voice in Singapore’s competitive mobile market.

Conceptualise and execute media events.

Boost positive consumer sentiments toward the brand and build strong media relations with top tier mainstream and tech media.

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Results

0
pieces of
earned media coverage
0
media preview events
for Vivo's flagship phone launches

Secured over 70 earned media coverage for vivo’s three phone launches across mainstream and top tier lifestyle and tech publications.

Successfully conceptualised and executed two media preview events on the back of vivo’s flagship phone launches which drew top tier media and influencers.

Drove greater awareness for the brand, with the highest percentage growth in share-of-voice amongst its competitors.

Strong media portrayals with the most number of positive stories and least number of negative stories. Improved consumer perceptions and vivo’s rising popularity evident through social media comments on the back of coverage published by media.

Proactively approached by top-tier titles like The Straits Times for broader smartphone-related stories normally reserved for top industry players only.

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