Mutant worked with Trouble Brewing and Jameson Irish
Whiskey to spearhead organic and paid social media campaigns
on Facebook and Instagram to drive RSVPs to The Fearless,
a St Patrick’s Day party where Trouble Brewing and Jameson
launched a new collaboration cocktail.
Results
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total reach
0
total numberof engagements
Over the course of 4 weeks, Mutant prepared and launched a
comprehensive social media campaign to highlight the party’s
various attractions and encourage RSVPs. Organic posts were
boosted to relevant audiences - for example, beer/whiskey lovers
or people with an interest in street art/graffiti - depending on the
posts’ content.
This helped to increase the total reach of all campaign posts to
40,211, the total number of engagements to 2,926 and the total
number of Facebook event responses to 110, exceeding the
original target of 100 pax.
