Case Study:

Singapore Comic Con (STGCC)


Job Scope

Project retainer


June - September 2017 & 2018


Strong PR driven campaign
The primary goal was to reach a wider consumer audience for Singapore Comic Con (STGCC) and Star Wars: Experience the Force Singapore Establish Singapore Comic Con (STGCC) as the go-to pop culture event across SEA.

Onsite Media Centre management

Media preview and media follow ups



>$ 0 m
PRV achieved,
exceeding targets
> 0
in attendance
increase in
pre-event stories

Strong media coverage across Southeast Asia, including mainstream online, print and broadcast media.

PRV of over $4.5 million achieved, exceeding targets.

Record attendance for Star Wars (50 pax) and Singapore Comic Con (60 pax) media previews and over 300 media in attendance for the event.

In the second year, Mutant continued to secure quality top tier hits, breaking the previous year’s records with a 20% increase in pre-event stories.

50% of all articles mentioned the client sponsors, delighting their stakeholders.