Case Study:

SingSaver

SgSaver-a3

Job Scope

PR, content

Date/Duration

Ongoing retainer from since January 2020

Brief/Objectives

To increase brand awareness amongst consumers and improve share of voice in the personal finance space. Additionally, to position SingSaver as an expert on personal finance by being part of key conversations.

Solution

Conceptualised two timely data-led campaigns to garner mass visibility and land top-tier media opportunities at a time when news cycles were dominated by COVID-19 and Singapore’s elections. In addition, Mutant also worked closely SingSaver to identify compelling and relevant insights to support media stories. Finally, Mutant also helps to drive press announcements and maintain relationships with key media titles for SingSaver’s spokespeople.
SgSaver-single-ipad-01

Results

0
earned media coverage
in 2020

Results

  • Secured a total of 117 earned media coverage in 2020 from new product launches, change in leadership, trends-related insights and data-led campaigns.
  • Increased visibility from the data-led campaigns positioning SingSaver as an expert in the personal finance space.
  • On the back of Mutant's efforts, SingSaver is now proactively approached by top-tier titles commentary on broader industry stories normally reserved for banks.
SgSaver-newspaper