Case Study:

Monster

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Job Scope

PR, content, social

Date/Duration

Ongoing retainer since 2015

Brief/Objectives

Reactive and proactive PR outreach to increase Monster’s brand presence among SEA media outlets.

Establish Monster’s positioning in SEA markets as the go-to source for both employees as well as employers to meet their recruitment needs.

Strong content and social support to enhance visibility and reach among target audience.

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Results

0
organic media stories
across Singapore, Malaysia & Philippines
> 0 m
combined reach

Secured 272 organic media stories in 2019 across Singapore, Malaysia and Philippines with a combined reach of over 55 million.

Monthly analysis of Monster’s massive data pool to create localised insights and pitch these to secure key opportunities and stories with local media titles.

Conceptualised and created fully integrated (PR, content, social) campaigns on topical and time-sensitive subjects to create a buzz and drive traffic back to the Monster website and campaign landing pages.

Created a strong reputation and top-of-mind recall for the brand, eventually building up to a healthy pipeline of top-tier journalists reaching out proactively for expert inputs and commentary from the Monster team.

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