Case Study:

Meltwater

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Job Scope

PR, content

Date/Duration

Ongoing retainer since July 2017

Brief/Objectives

Strong PR & content-led retainer across Singapore and Southeast Asia

Positioning Meltwater as a media intelligence company through a robust mix of thought leadership editorials and executive interviews.

Biannual data-driven research and whitepapers demonstrating how media data can help drive business decisions.

Monitoring daily news cycle for potential newsjacking opportunities.

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Results

> 0
media coverage
in the first year
0 %
total coverage
placements secured
>
marketing qualified leads from leading brands

Over 210 media coverage secured in the first year.

70% of total coverage attributed to placements secured from timely opportunities such as Trump-Kim Summit, Budget announcement and F1.

Proactively approached by top-tier marketing trade titles like Marketing Interactive for data contribution to supplement news stories.

Launched prior to 11.11 and repurposed for BF/CM and Christmas, Meltwater’s eCommerce industry report secured a total of 46 earned media coverage in Singapore, Malaysia, Indonesia and the Philippines.

Meltwater’s Beauty industry report generated over 300 marketing qualified leads from Aesop, Chanel, Clarins, Estee Lauder, Guardian, J&J, L'Oreal and more.

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