July 2018 – Feb 2019
Strong PR driven campaign to attract and engage more female shoppers for their annual 11.11 Shopping Festival. Conceptualisation and organisation of an integrated PR & Event campaign. Pitching business & lifestyle stories, securing executive interviews. Establish Lazada as a one-stop resource for female shoppers, and a champion for local businesses to go digital.
new female shoppers,a three-fold increase
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