Case Study:
Lazada(SG)
Job Scope
PR, content
Date/Duration
July 2018 – Feb 2019
Brief/Objectives
Strong PR driven campaign to attract and engage more female shoppers for their annual 11.11 Shopping Festival. Conceptualisation and organisation of an integrated PR & Event campaign. Pitching business & lifestyle stories, securing executive interviews. Establish Lazada as a one-stop resource for female shoppers, and a champion for local businesses to go digital.
Results
0
k
new female shoppers,a three-fold increase
0
%
order increase
x
more page visitsfor Dyson
Secured 75 media placements across key online, print and broadcast media
Achieved over 479m media + social media impressions
When comparing year-on-year results for the 11.11 Shopping Festival, Mutant was instrumental in driving:
- 12,000 new female shoppers, a three-fold increase
- 400% increase in orders
- For brands on Lazada who joined the 11.11 event, page visits increased by 15 times for Dyson, while Benefit Cosmetics saw 20 times more orders