Case Study:

Hmlet

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Job Scope

PR

Date/Duration

Ongoing project retainer since June 2019

Brief/Objectives

Driving awareness and education to dispel misconceptions around co-living.

Addressing the living needs of an increasingly mobile workforce with strong community and flexibility messaging by drawing on Hmlet’s properties across Asia.

Moving beyond corporate announcements to build new media relationships and lifestyle storie.

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Results

0
earned media coverage
& an exclusive with CNBC Asia
0
media attendees
during a media staycation

Secured 55 earned media coverage for Hmlet’s Series B announcement, which broke alongside an exclusive interview with CNBC Asia.

Successfully conceptualised and executed Hmlet Cantonment’s media staycation for 10 media attendees across mainstream, lifestyle and design titles, generating maximum coverage and drove enquiries for Hmlet’s new property.

Tapped into Singapore-based Japanese media (e.g. Nikkei Asian Review, NNA) to expand media targets for Hmlet’s launch in Tokyo, securing an exclusive with Nikkei Asian Review.

Developed localised narratives by leveraging on Hmlet members for consumer and community-centric stories, deepening Hmlet’s position as a lifestyle brand.

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