Case Study:

Singapore Sports Hub

Singapore Sports Hub

Job Scope

PR, social media

Date/Duration

Ongoing retainer

Brief/Objectives

Mutant provides ongoing social media and PR support, raising awareness for the brand, and its events and activities.

Mutant has played a role in increasing the brand’s social media presence and engagement across Facebook, Instagram and LinkedIn.

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Results

+ 0 %
engagements
on social media
+ 0 %
total engagements
+ %
impressions
on Linkedin

Results

Ensuring a seamless tie in with the Singapore Sports Hub’s key messaging and our overall PR plan, Mutant has helped establish SSH’s social media presence in Singapore’s competitive sports and entertainment landscape, creating engagement with target audiences and increasing awareness of the brand’s activities, key spokespeople, athletes and events.

  • Achieved +129% in engagements and +11% in impressions on Facebook, and +81% in total engagements and +87% in impressions on LinkedIn from January to June 2021.
  • Proposed and ran the People of SgSportsHub series highlighting staff and athletes with strong human interest angle, achieving overall 2x more organic reach on FB, IG and LI.
  • Conceptualised and executed “Chasing The Medal”, an IG Stories series designed to increase audience engagement while celebrating close collaboration with TeamSG National Sports Associations (NSAs). It achieved over 20,000 organic impressions with an average click-through to end rate of 78.6%, reposts by Singapore National Olympic Council and various NSAs, and public support.
  • Ideated and put together a National Day trivia Instagram Story series that achieved a high reach of 1,117 with 2,995 total interactions.
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