A total of 229 stories secured over the retainer period, with a 26% average increase in coverage secured yearly, keeping Pure top of mind for media and consumers through consistent coverage.

Successfully conceptualised and executed two media launches over retainer period, which drew over 35 media and influencers attendees each time.

Deepening Pure’s reach through identifying opportunities beyond yoga and fitness to establish Pure as an all-encompassing leader in the wellness space, which resulted in 19 earned media stories with Singapore’s top 3 mainstream news outlets.

Ensured sustained coverage momentum during lull periods by leveraging key events and workshops as touch points for media engagements.