Disseminating a press release to top-tier media to announce the launch of Johnson & Johnson’s campaign, TB Warriors 2.0, supported by the Ministry of Health of the Republic of Indonesia
Liaising with top-tier media to oversee and conduct a series of exclusive interviews with Johnson & Johnson’s Regional Public Health Strategy and Impact Lead Southeast Asia & India
Facilitating online press group interviews with top tier media attendance.
Solution
Mutant collaborated with Johnson & Johnson to launch the TB Warriors 2.0 campaign, supported by the Ministry of Health of the Republic of Indonesia. The goal was to raise awareness and drive media engagement for this important health initiative.
Mutant liaised with top-tier media and conducted a series of exclusive interviews with Johnson & Johnson’s Regional Public Health Strategy and Impact Lead for Southeast Asia and India. Additionally, we organised an online media briefing to further amplify the campaign's reach.
Results
0
media coverage pieces
0mil
media reach
top-tier media articles
Results
17 journalists from top-tier media attended the online media briefing, including Popmama.com, Bisnis.com and Parapuan.com
Achieved 36 pieces of media coverage
Earned more than 336.9 million media reach, amounting to more than IDR 2,2 billion in PR Value
More than 56% of the articles generated came from top-tier media
