Case Study:
Bakalaki
Job Scope
PR, Social Media
Date/Duration
Ongoing PR and social media retainer since May 2017
Brief/Objectives
Mutant has worked with BAKALAKI since 2017 to launch the restaurant opening through a dedicated PR and media engagement campaign. Mutant also develops social media posts in accordance with BAKALAKI’s business priorities. During the circuit breaker period, Mutant helped Bakalaki pivot its operations to a delivery/takeaway model by designing marketing collateral, updating Bakalaki’s website and social media channels, and running a Facebook and Instagram advertising campaign with A/B testing to drive traffic to BAKALAKI’s delivery/takeaway landing page.
Results
0
people reached
0
website visitswithin 3 weeks