How to Build an Employer Brand That Wins in 2025
Whether you’re a small business or a growing enterprise, building a purposeful employer brand that reflects your values and culture is entirely achievable — and essential for attracting and retaining great talent.
Social ME-dia: The 3 Self-Centred Keys for an Effective Social Media Engagement Strategy
Newsflash: Social media is all about ME. And by ‘me’, we mean the consumer. And consumers? Well, they’re self-centred. That’s not a bad thing — we all ...
Key Festival Branding Considerations for Southeast Asian Celebrations
Southeast Asia, a melting pot with a vast array of cultures, religions, and traditions, is home to a diverse range of festivals that each hold deep significanc ...
What Mutant Has Learned About 360-Degree Branding in 2024, So Far
360-degree branding is taking off in 2024 but brands are struggling to get it right. Here’s how to work it into your marketing strategy.
Influencer Marketing: How ’Sliding into DMs’ Helps with Brand Outreach
Learn how influencer marketing can benefit your brand’s outreach and consumer engagement with genuine connections and tailored strategies.
Listen Up! Here’s Why Podcasts Need To Be Part of Your Public Relations Strategy
Discover how podcasts can boost your strategic communication by reaching new audiences, telling your brand story, and fostering a community.
How Corporate Brands Can Have Fun on Social Media
Learn creative ways corporate brands use humour, trendjacking, memes, sarcasm, behind-the-scenes glimpses, and interactive content to connect with audiences.
Navigating Thailand’s Songkran as a Western Brand
Thailand's Songkran Festival, or Water Festival, is considered Thai New Year and is a highly anticipated event symbolizing purification, renewal, and celebrati ...
How To Get Media Relations Right During Ramadan
Ramadan, which began this week, is one of the most significant religious events in Southeast Asia – and is often considered a great time to reach consumers who ...
You Cannot ‘Inspire Inclusion’ Without Intersectionality
Another year, another International Women’s Day. I love this day and believe it to be extremely important, but I won’t lie—I grimaced while writing this becaus ...
Public Relations vs Content Marketing: Putting Your Budgets to Work
Most marketers are struggling under pressure to outperform, even as they navigate budget cuts. They’re unable to hire more people but are expected to produce m ...
The Enduring Relatability of Taylor Swift: What Brands Can Learn From The Superstar
No matter where you look, it’s hard to avoid Taylor Swift. Whether it’s a new album announcement, her romance with a professional athlete, or the economic impa ...