Content Marketing

At our core of our content offering is an editorial team made up of former journalists and editors. We build content strategies, narratives, and write engaging bylines or create in-depth reports by finding the story among your raw data.

We are digital-first in our approach, and understand how to create content that generates leads. We also know visuals are key to bringing your story to life, and our in-house design team can produce bespoke illustrations,animations and infographics for your digital and social campaigns.

Content Marketing

At our core of our content offering is an editorial team made up of former journalists and editors. We build content strategies, narratives, and write engaging bylines or create in-depth reports by finding the story among your raw data. We are digital-first in our approach, and understand how to create content that generates leads. We also know visuals are key to bringing your story to life, and our in-house design team can produce bespoke illustrations,animations and infographics for your digital and social campaigns.

Click the thumbnails on your right to explore our Content Marketing success stories >>

Our content approach

01-kickoff

1. Strategy

  • Content strategy
  • Target audiences / industries
  • KPIs / Business goals
  • Content audit
03-storybank

2. Creation & Management

  • Blogs
  • Thought leadership
  • Newsletters
  • eBooks / whitepapers / infographics
  • Owned research
  • Social media content
04-measure

3. Content Promotion

  • Social media management
  • Newsletter management
  • Downloaded content
  • Earned media (PR) push
crisis

4. Measuring

  • Newsletter open rates / click-throughs
  • Sign-ups and downloads
  • GA set up
  • Social media KPIs / engagement rates

Our content approach

1. Strategy

Content strategy

Target audiences/industries

KPIs/Business goals

Content audit

2. Creation & Management

Blogs

Thought leadership

Newsletters

eBooks/whitepapers/infographics

Owned research

Social media content

3. Content Promotion

Social media management

Newsletter management

Downloaded content

Earned media (PR) push

4. Measuring

Newsletter open rates/click-throughs

Sign-ups to Surge Circle

GA set up

Social media KPIs/engagement rates

Creating insights-driven content

Brands from all across the region have trusted us to create the content needed to generate leads, pitch to media, or push on social platforms. We can manage the process from end-to-end, even helping to create surveys that gather data to form a story, ensuring your voice and insights are unique and newsworthy:
plan

Planning

Sit down with your team to come up with an owned research piece that appeals to target audience and addresses key topics media will pick up.

Planning

Sit down with your team to come up with an owned research piece that appeals to target audience and addresses key topics media will pick up.

Survey Support

Reverse engineer the desired outcome of the report to design a survey. If done with a third-party research partner, we can help to manage this.
survey

Survey Support

Reverse engineer the desired outcome of the report to design a survey. If done with a third-party research partner, we can help to manage this.
survey
content

Content Creation

Mutant's expert content team will analyse the data, suggest a structure, and then write the entire report.
content

Content Creation

Mutant's expert content team will analyse the data, suggest a structure, and then write the entire report.

Design

Our in-house design team can fully design the report, including any graphical data, illustrations, etc.
design

Design

Our in-house design team can fully design the report, including any graphical data, illustrations, etc.
PR-push

PR Push

Once completed, our PR teams will extract key data and pitch the report and its insights to targeted media

PR Push

Once completed, our PR teams will extract key data and pitch the report and its insights to targeted media

Shareable Bite-Sized Content

Extract key data for blogs, infographics, short-form content for social plaforms, videos, webinars, and many more.
bitesize

Shareable Bite-Sized Content

Extract key data for blogs, infographics, short-form content for social plaforms, videos, webinars, and many more.
bitesize

Contact Us

Have a question or just want to know more?

Singapore

A: 41 Craig Rd, Singapore 089679
P: +65 6221 7239
E: [email protected]

Malaysia

A: Jalan Bangsar, KL Eco City, 59200
E: [email protected]

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