Having recently raised USD5.2 million from Sequioa Capital, Nugit, a tech provider that combines artificial intelligence, natural language generation and beautiful visualisations to transform data into decision-ready reports, was looking to introduce themselves and their senior leadership to the Asia Pacific market.
Mutant planned a 3 month launch campaign to introduce Nugit, along with Founder and CEO, Dave Sanderson, to the market. This was executed through targeted media engagement coupled with a solid content strategy to build thought leadership.
We secured interviews and features cross many key industry and business publications which helped establish Nugit into Singapore. Key media coverage included: The Drum, Campaign Asia, Marketing Interactive, Mumbrella Asia, Tech in Asia, Bloomberg, CNBC, Channel News Asia, and The Business Times.