The goal

Blis, a global adtech and big data company, approached Mutant to increase their brand presence in the APAC region, and announce key executive hires with a view on establishing them as industry thought leaders. They were keen for Mutant to spread the word and help their target market understand more about their USP.

Our plan

Mutant proposed a campaign focusing on media outreach, thought leadership and digital presence. We crafted tailored press announcements, research pieces and blog posts, and pitched to targeted media within the regional marketing and tech trades, as well as national news outlets.

As well as this, Mutant has been a key driving force in the execution of creative and unique PR initiatives for Blis, such as the Golden Shaker event which, due to it’s success, is now planned to be rolled out on a global level in 2016.

The outcome

Mutant has secured regular media placements for Blis in key media outlets such as Bloomberg, Channel NewsAsia, Marketing Magazine, Campaign Asia, Mumbrella Asia, MediaPost, B&T, Exchange Wire, Computerworld Singapore and more.

Mutant is currently engaged with Blis on an ongoing basis, where we will continue to develop interesting research and news pieces, create content and position the company as thought leaders in the industry.