The Goal

The BBC came to Mutant for help in developing credibility across target BBC verticals (Capital, Future, Culture, Travel, Autos & Earth) among thought leaders across Southeast Asia and Hong Kong.

The Plan

Mutant planned and organised a series of events with our blogger communities across Singapore, Malaysia, Hong Kong, Philippines and Thailand, tying up with conferences and venues to share ideas and promote Weekly newsletters also kept bloggers engaged.

The Outcome

Bloggers regularly featured the BBC on their websites. It gave them a connection and made them feel valuable, which lead to longer-term benefits for BBC.