While the impact of social media is undeniable, not every business enjoys the reach of someone in the limelight. Though it’s hard to make noise when no one knows about your company, inaction is infinitely worse.
Before you jump the gun, you have to make a commitment to regularly update your business’ social media accounts. Ideally, appoint someone to be your social media manager, as it’s something you have to consistently work at to see benefits – ranging from direct communication with your customers to reaching people that never heard of your business.
Here’s how to get started:
Where is your audience?
With an array of social media platforms out there, you don’t need to be everywhere. To get your social media presence kickstarted, you’ll need to know where your audience is. If you are a B2B company, you are more likely to start conversations on Twitter or LinkedIn, while an e-commerce can better engage with users on Instagram and Facebook.
If you are unsure about what you should do on your social media channels, check out these do’s and don’ts of social media. This is where you’ll learn about how to reach your target audience and the tangible results you’ll be able to reap from it.
What are your goals?
Bear in mind that you’re just starting out – so don’t be unrealistic with your goals. For newcomers like you, it’s recommended that you focus on consistency and growth to really make your social media game work.
For consistency, work on:
– Lock in a set number of days to plan posts and work on your social media presence. A good start will be 3-4 days a week.
– Create new content at least once a week to beef up your content library. This can be a new set of photos, a blog post or a video about your business.
For growth, work on:
– Setting a goal for how many followers you want to gain by a certain date. Every business grows differently, so plan accordingly. Having a number to work towards will make things clearer.
If you want to start with a bang, you should consider working with social media influencers – Increasing engagement for your posts. Instead of asking your family and friends to share your posts to get the algorithm working, you might want to do a giveaway to start getting shares and traction.
What’s in your content library?
Gather all of your content into one folder that your team can access. This will be your content pool where you’ll go to find images, old news clippings, videos or anything relating to your business. If you make it a habit to populate this folder, your planning will be easier in the future. A good way to start your content pool is using your website’s content. You can always repurpose and use it for social content. While doing this, you’ll also probably start to visualise what sort of content you’ll want up on your social media channels.
Other content ideas:
- New product updates to keep people interested
- Introduce new team members to make your brand more human
- Insights from conferences to show you are a thought leader
- Behind the scenes snapshots for a positive image
- Giveaways and contests to expand your reach
- Photo albums for the user’s visual pleasure
Which brings us to the next point…
Have you created a social media calendar?
It doesn’t have to be anything too complicated. All you need is a handy excel sheet that keeps track of the content that you’re planning to post, or have already posted. This will also come in handy when you’re brainstorming for new social media ideas. It also makes it easier for everyone to share ideas. A well-kept calendar will also help you to plan your social media campaigns more efficiently.
What conversation are you joining?
Now that you’re sorted, it’s time to be part of all that social media chatter. Have a look at what’s trending by gathering some data and see where your brand can be part of the conversation. Controversial topics aren’t a strict no-no and may sometimes help your brand to stand out. But make sure that your company has actually something to offer or say about the topic. You have to remember that the social media world can be harsh and controversial topics can easily backfire. But in the end – it’s still up to you to decide if it will work for your organisation or not.
Need help with managing your social media campaigns? Drop us a message at firstname.lastname@example.org.