Insights

Ready-to-pour cocktail brand Temple Street recently launched in Singapore, and Team Mutant has been instrumental in bringing the brand to life. From design to ...

Ever heard of Bill Gates?  We all know he founded a little technology company called Microsoft, but more importantly, he also said this: “If I had one ...

People don’t remember data, they remember the story.  Everyone remembers the iconic scene from the movie Titanic, in which Rose stands on the railing o ...

Unclear objectives, lack of context, missing creative guidelines and unreasonable deadlines — these are the four horsemen of bad briefs. When unaddressed, thes ...

Do April Fools' pranks really work for brands? April Fools' –  the comic equivalent of The Purge – has come a long way in the world of marketing to become a ...

I have been following the Cinnamon Toast Crunch Shrimp saga and have more than a few questions: Was it meant to be a marketing ploy? Was it driven by the consu ...

With the proliferation of social media, particularly video-only networks like YouTube and TikTok, videos are no longer just the most popular type of content bu ...

“The new normal. These unprecedented times. Post-pandemic world.” I can already hear the groans. Grossly overused phrases like these have been shoved front ...

I’m going to start this article by sharing one of the most infuriating conversations of my life.  A group of friends, myself included, were chatting an ...

Less than a week after Facebook banned Australian news from appearing on its platform, it reached a deal with the Australian government on amending a misguided ...

A robust social media audit and its insights come in handy for many reasons — from crafting accurate customer personas, to improving social media content. This ...

Content is now the centrepiece of many companies’ digital marketing strategies.  From blogs to videos to slideshows, content has become one of the primary ...