How to Build an Authentic, Purpose-Driven Brand
In the midst of the pandemic, brands that operate with the consumer and community in mind are the ones that stand out. Companies everywhere have pulled tone-de ...
Getting It Right When Engaging Influencers
Gone are the days where working with influencers meant sending them a bunch of brand swag and scoring a shout out. Despite what many brands still believe, it g ...
How Has PR Evolved Over The Years?
In a fast-paced, content-driven world, audiences are highly discerning and watch brands’ actions and behaviour with an eagle eye. They sharply observe an ...
When Is It The Right Time To Do A Rebrand?
I’ve managed to find my way around the Internet a fair bit during the lockdown. Videos, podcasts, articles and tutorials; you name it, I’ve seen it. Lately, I’ ...
What’s in a Name? How to Differentiate Between Types of Content
It happens all too often – a client says they want a blog, but when a blog is delivered, they ask why it’s so short, or why the tone is so casual. Or, the ...
When Is It The Right Time To Hire a PR Firm?
So the brown stuff has officially hit the proverbial fan. The head office is in shambles, people are running through the office corridors, you’re pretty sure t ...
Get It Right: Following Up With Journalists
It's a cutthroat business pitching to journalists. If they like what you have to say, you might hear back from them immediately, but if all you receive is radi ...
Myth BUSting: Get My Ad Off That Bus!
You have an ad on a bus – congratulations, that’s great stuff. How much did it cost? More than $30,000 for three months? And that’s one bus only? Right. ...
Government and Public Relations: Why You Need It
No matter what business you’re in, government policies and regulations affect your business. That is why every company should have a government relations team ...
Going Back to Work after Maternity Leave was Easier Than I Thought
I don’t mean that in the literal sense because obviously, I was boobs deep in sleep deprivation, hormonal changes, breastfeeding and every other exhausting by- ...
Want to Sell More? Focus on the Sizzle, not the Steak
You might have come across two types of advertising - the one that aggressively displays a product and its attributes, and the one that have a story to tell. W ...
3 Ways to Infuse Life into your Content
While creating content may seem like a simple task, consistently keeping your audience hooked is a different ball game. Blog posts and articles are often the f ...