Going To The Office Is Sooo Pre-COVID
Businesses need to get rid of their flexible working fears if they want to succeed in a post-COVID world. The idea of work-life balance is total bulls ...
A Beginner’s Guide To Email Marketing
Email marketing is an important channel of communication for brands looking to build relationships with their customers and leads. While target audiences might ...
How to Build an Authentic, Purpose-Driven Brand
In the midst of the pandemic, brands that operate with the consumer and community in mind are the ones that stand out. Companies everywhere have pulled tone-de ...
Getting It Right When Engaging Influencers
Gone are the days where working with influencers meant sending them a bunch of brand swag and scoring a shout out. Despite what many brands still believe, it g ...
How Has PR Evolved Over The Years?
In a fast-paced, content-driven world, audiences are highly discerning and watch brands’ actions and behaviour with an eagle eye. They sharply observe an ...
When Is It The Right Time To Do A Rebrand?
I’ve managed to find my way around the Internet a fair bit during the lockdown. Videos, podcasts, articles and tutorials; you name it, I’ve seen it. Lately, I’ ...
What’s in a Name? How to Differentiate Between Types of Content
It happens all too often – a client says they want a blog, but when a blog is delivered, they ask why it’s so short, or why the tone is so casual. Or, the ...
When Is It The Right Time To Hire a PR Firm?
So the brown stuff has officially hit the proverbial fan. The head office is in shambles, people are running through the office corridors, you’re pretty sure t ...
Get It Right: Following Up With Journalists
It's a cutthroat business pitching to journalists. If they like what you have to say, you might hear back from them immediately, but if all you receive is radi ...
Myth BUSting: Get My Ad Off That Bus!
You have an ad on a bus – congratulations, that’s great stuff. How much did it cost? More than $30,000 for three months? And that’s one bus only? Right. ...
Government and Public Relations: Why You Need It
No matter what business you’re in, government policies and regulations affect your business. That is why every company should have a government relations team ...
Going Back to Work after Maternity Leave was Easier Than I Thought
I don’t mean that in the literal sense because obviously, I was boobs deep in sleep deprivation, hormonal changes, breastfeeding and every other exhausting by- ...