(Digital Commerce: The Roadmap to Growth in a Post-Pandemic Era)
Brief/Objectives
After years that brought uncertainty, digital transformation and an ecommerce boom, Meta noticed that clients of all sizes wanted advice: they needed to know how to navigate the new online ecosystem, which tech solutions to adopt, and the best ways to grow.
To help, Meta partnered with Boston Consulting Group to conduct in-depth interviews with business founders, leaders and experts, and create a new methodology for helping businesses understand their digital commerce roadmap. From there, they needed a content agency to turn the interviews and methodology into a useful and accessible guide for businesses.
Solution
Mutant helped Meta craft a narrative and design a whitepaper based on the new methodology created by Boston Consulting Group that businesses can use to navigate the current economic climate and business landscape to ensure continued growth and success.
Results
The whitepaper, titled “Digital commerce: the roadmap to growth in a post-pandemic era” launched at the end of 2022. In addition to the whitepaper, the Mutant team helped craft the copy and design for ancillary content, including the microsite, sales enablement materials, thought leadership articles, and both photo and video ads tailored for different markets throughout Asia Pacific.
