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The world of public relations and marketing is forever changing, and our Mutant minds are constantly evolving with the industry. Keep yourself updated on the latest tools, tips and trends to inspire you and help boost your business.

How to Choose the Right Content Agency

It’s fair to say that “content” is one of the most misunderstood and overused buzzwords of all time. Don’t believe me? Then let me paint you a (slightly exaggerated but still accurate) picture that I’ve mashed together based on dozens of conversations with potential clients over the ... Read More

Want to Sell More? Focus on the Sizzle, not the Steak

You might have come across two types of advertising - ones that aggressively display a product and its attributes, and ones that have a story to tell. While there is a time and place for being a braggart, telling a story is how you can emotionally connect with your audience. This is usually a better ... Read More

3 Ways to Infuse Life into your Content

While creating content may seem like a simple task, consistently keeping your audience hooked is a different ball game. Blog posts and articles are often the first thing which come to mind, we talk about content. While this is true, content exists in other forms such as videos, infographics, e-books ... Read More

Personal Branding on LinkedIn – Tips For Curating and Creating Compelling Content

When it comes to personal social media, you likely have perfected your preferred combo of Facebook, Twitter, Instagram and Snapchat, curating your content and voice so that it’s very you. But what about professional social media?  When it comes to networking online, LinkedIn is where the bulk of ... Read More

Pivoting your PR Strategy in a Merger

Mergers and acquisitions are one of the trickier situations for PR folks to navigate. Change is never easy - but you can take control of the narrative. Time is of the essence, and it falls on the communication team to update the messaging, announce the deal and keep tabs on both internal and ... Read More

Why More Brands Should Jump on the Livestreaming Bandwagon

In 2019, Singles Day broke all retail records with sales hitting more than $38 billion in the 24 hour period. In fact, merchants and brands participating in the online retail festival earned as much as 20 billion USD from livestreaming alone, selling furniture, apparel, beauty, and consumer ... Read More

We’ve Got a Problem: How to Communicate During Troublesome Times

Whether it’s your website’s technical malfunction, a customer service issue gone viral or the introduction of an unfriendly government regulation, there will come a time in every company’s life when something goes wrong.  And in those moments, your customers, the press and the rest of your ... Read More

How Journalism Helped Me Navigate The World Of PR

I was a journalist for six years, until I decided to try something and switch to the “dark side” - public relations.  I’m relatively new to the world of PR. Now, new worries fill my world - having to quickly draft press releases, organise media launches, and pray that journalists will be ... Read More

Here’s how to get your Singles Day 2020 Strategy right

Taylor Swift’s recent mini-concert in Shanghai was nothing short of dazzling. Bedecked in a stunning geometric ensemble and thigh-high boots, the singer crooned her latest singles “Me!”, “You Need to Calm Down”and “Lover”. Some viewed this spectacle live at the Mercedes-Benz Arena, while others ... Read More

Honey, How Does My Make-Up Look?

Rebranding is merely about getting a new logo and a new website. Or is it? Let's say you’re starting a new business. Your new business needs a face and identity – a basic kit of deliverables that define what your business looks like. These usually consist of a logo, business cards, letterhead, a ... Read More

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