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The world of public relations and marketing is forever changing, and our Mutant minds are constantly evolving with the industry. Keep yourself updated on the latest tools, tips and trends to inspire you and help boost your business.

Working mums: Let’s talk about flex

“Are you planning to have children?” I’m willing to bet almost every woman of a certain age has been asked a form of this question in a job interview. It may not be as blatant as, “So are ya planning on getting knocked up?” but there are ways employers dance around the topic without landing ... Read More

What to expect from clients based on their Chinese zodiac sign

This Lunar New Year, we’re analysing clients and their behaviours according to their animal sign as per the Chinese Zodiac. Do any of these traits seem familiar? Rat In times of crisis, you can count on your Rat client to remain calm, cool and collected. If they find themselves in a hole ... Read More

How to be a Mindful Communicator

When I worked for a government organisation, I was tasked with drafting an internal document that would help outline a new project. After a month, it was a multi-chaptered, highly detailed and cross-indexed behemoth – the kind of document you complain about putting together, but are secretly proud ... Read More

Promoting Sincerity: The Marketing Power of BTS

“Do you know BTS?” The oft-repeated line began as a question that Jin, one of the members of K-pop group BTS, would ask random people during the group’s early days, when few outside of South Korea were aware of them. But now, Jin asks this question semi-ironically, knowing many people around the ... Read More

Why Celebrity Endorsements Still Work

Celebrities are immensely powerful people. Whether you believe their power stems from genuine talent, notoriety or even the Illuminati, one thing’s for sure – they hold massive sway over their enthralled fans – including how their fans spend money. In the latest example of celebrities flexing ... Read More

Steer Clear Of These Five Things When Working With A Designer

People employ designers for a variety of reasons: their company’s website requires a facelift, they need a hip logo for their book club, or they want to impress a client with cool infographics. Working with us designers can be a fun, seamless, and painless process...but only if you avoid committing ... Read More

Why Brands Should Consider Being Woke

Of late, brands have woken from their corporate slumber to take stances on socio-political issues. Diversity, racial and gender inequality, LGBT rights are just a few of the issues which companies have been addressing and incorporating into their brand—from marketing campaigns to core business ... Read More

4 things Kim Kardashian can teach us about a solid social media strategy

Kim Kardashian - love her or hate her, you can’t deny that she’s created a massive empire and cult following. Having recently won the Council of Fashion Designers of America influencer award, Kim is truly one of the biggest influencers of our time. With 113 million Instagram followers (that’s the ... Read More

Diversity – The Marketer’s Antidote to Tone-Deafness

Mention diversity in a corporate setting and you’re likely to receive vague statements of agreement. The general sentiment is usually lumped together with messages of “Racism is Bad” and “Embracing Everyone is Good” – both of which are extremely true in the abstract, but a little more foggy in the ... Read More

3 PR Lessons We Can Learn from Bey And Jay

Recently, Beyoncé and Jay-Z dropped their first fully collaborative album, The Carters. Critics and fans alike immediately embraced the tracks and hailed the LP as a celebration of Black art, excellence and legacy. Over the years, the Carters have managed to exert an ironclad control over their ... Read More

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