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The world of public relations and marketing is forever changing, and our Mutant minds are constantly evolving with the industry. Keep yourself updated on the latest tools, tips and trends to inspire you and help boost your business.

When Sorry Seems To Be The Hardest Word

Elton John hit the nail on the head when he melodiously crooned these words - and in 2019, plenty of local brands are really struggling with doing just that. The simple act of saying “sorry” doesn’t seem to be so simple.  While there have been plenty of bad examples of half-hearted apologies ... Read More

Is lead generation the right strategy for your business?

Throw a stone into a sea of marketers and you’re sure to strike someone who’ll tell you that their priority for the year is lead generation, the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service. With digital ... Read More

How B2B brands can make tech narratives sexy

We hate to break it to you, but not all technology gets consumers equally excited.  Think of the immediate onslaught of news articles and social media posts that accompany the announcement of a new Apple product. Now, contrast that with the response to the latest innovation announced by an ... Read More

What goes into the recipe for maintaining a good client-agency relationship?

Relationships take lots of hard work. Be it a marriage, friendship, or courtship –  effort is required from both parties. And unlike almost every other romantic comedy out there, the story does not end after you find The One and ride off into the sunset. After that glorious moment, both people have ... Read More

Why You Can’t Camouflage a Rotten Company Culture

Infinite snacks, sleep pods and an unrestricted flow of bottled wine on Friday afternoons do not a company culture make. As nice as it is to boast to your friends about how you have unlimited leave, a never-ending supply of saccharine treats, and virtually no dress code (rather, one that is ... Read More

linkedin for business leaders

How to kickstart a social media presence for business executives

Nobody expects business leaders to take selfies and post Instagram Stories about their day-to-day work. But, that may be exactly what they picture (and maybe even fear) when their marketing team suggests they leverage social media as a professional communication channel. And that’s where the ... Read More

Don’t Just Slap a Rainbow On It: How to Be a Bold Brand

Happy Pride! This past month has been prime time for brands (the cool ones at least) to unfurl their rainbow flags and show the LGBTQ+ community how much they love them – easy, right? Well, hold your horses (or unicorns) - because while everyone is equal and valid, not all Pride campaigns are. Every ... Read More

Why Brands Need Social Media Community Guidelines

We’ve likely all excitedly published a post on social media and then quickly clicked the comments only to be horrified by an off-colour message. Be it abusive, racist, homophobic, sexually explicit, or plain ignorant, inappropriate comments can feel like a punch to the gut, and are embarrassing to ... Read More

Using your Inner Cynic to Weed Out Bad Ideas

Lately, it seems we are constantly surrounded by messages of positivity, mindfulness, gratitude and good vibes. So I want you to pause, take a deep, cleansing breath and repeat a mantra that will give you clarity and focus… bah humbug! Sound familiar? Don’t get me wrong, optimism and positivity ... Read More

The Power of Holiday Marketing (and not just at Christmas!)

Every year as festive seasons approach, consumers all over the world are flooded with a frenzy of marketing campaigns by brands looking to get a slice of the multi-billion dollar holiday shopping pie. At the heart of the annual holiday marketing procession are the powerful Christmas ads. From ... Read More

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