Contact Us

Have a question or just want to know more?

Get in touch with us and find out how you can boost your company’s profile and profits

Resource Library

Blog

The world of public relations and marketing is forever changing, and our Mutant minds are constantly evolving with the industry. Keep yourself updated on the latest tools, tips and trends to inspire you and help boost your business.

Here’s how to get your Singles Day 2020 Strategy right

Taylor Swift’s recent mini-concert in Shanghai was nothing short of dazzling. Bedecked in a stunning geometric ensemble and thigh-high boots, the singer crooned her latest singles “Me!”, “You Need to Calm Down”and “Lover”. Some viewed this spectacle live at the Mercedes-Benz Arena, while others ... Read More

Honey, How Does My Make-Up Look?

Rebranding is merely about getting a new logo and a new website. Or is it? Let's say you’re starting a new business. Your new business needs a face and identity – a basic kit of deliverables that define what your business looks like. These usually consist of a logo, business cards, letterhead, a ... Read More

The role PR and communications plays in building responsible, ethical businesses

Digital advances are transforming how we live, learn, work, and play - and the media industry is, of course, no stranger to how digitalisation is altering its landscape. Changing consumer behaviour and an increased hunger for instant gratification has forever evolved the way we view and digest ... Read More

Personal branding on LinkedIn – tips to optimise your profile

People often think of brands in relation to products or companies, but did you know branding is important for individuals too? Whether you are a fresh graduate or seasoned professional, there is likely someone who has looked you up on the Internet at some point in time… And your LinkedIn profile may ... Read More

Content localisation, aka how to be relevant to different audiences

You’ve heard it before: what speaks to me might not speak to you. This is the overarching idea behind content localisation,  a buzzword in content marketing, which is – just like content marketing – often misunderstood. Officially defined as “the process of making something local in character or ... Read More

Are you a fresh grad looking for a PR gig? An agency is the place to be

Can we take a moment to acknowledge just how pressuring it is for a prospective tertiary student to decide on a major that might define their professional career forever? As a tourism student-turned PR practitioner, the transition into the world of public relations comes with a steep learning ... Read More

Decoding data – driven stories: Dealing with data gatekeepers for an insight-driven story

Any good communications professional - whether they appreciate the fast-paced agency life or prefer to strategise in-house - will at some point push for a story based on data-driven insights. On the surface, this approach always seems like an easy and effective method to land a credible story: ... Read More

Bigger isn’t always better: Why (Agency) Size Matters

Bigger isn't always better… at least when it comes to agency size. In a mature market like Singapore, the PR and comms landscape is constantly evolving. In recent years, we’ve seen more brands turn to boutique agencies instead of opting for the default route of playing with the big boys.  To ... Read More

Copy That: How to Protect Your Agency from Ideas Theft

So, you were invited to pitch for some business. You spent hours - weeks, or months - coming up with a creative direction, a strategy, and an execution plan that you then shared with the potential client in a formal environment. Your pitch was well-received. You nailed it. You leave the meeting, go ... Read More

Media Training: A definitive guide to not soiling your pants

We’ve all seen it, a bumbling celebrity spewing nonsense on camera, digging their graves even deeper for the whole world to see. Even worse, the mindless politician blatantly dodging serious questions just to repeat the same thing over and over again.  Listening to badly media trained ... Read More

Sign up to our regular news

  • This field is for validation purposes and should be left unchanged.

Our Clients