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Going Back to Work after Maternity Leave was Easier Than I Thought

I don’t mean that in the literal sense because obviously, I was boobs deep in sleep deprivation, hormonal changes, breastfeeding and every other

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How to Choose the Right Content Agency

It’s fair to say that “content” is one of the most misunderstood and overused buzzwords of all time. Don’t believe me? Then let me paint you a

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Want to Sell More? Focus on the Sizzle, not the Steak

You might have come across two types of advertising - ones that aggressively display a product and its attributes, and ones that have a story to tell.

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3 Ways to Infuse Life into your Content

While creating content may seem like a simple task, consistently keeping your audience hooked is a different ball game. Blog posts and articles are

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Personal Branding on LinkedIn – Tips For Curating and Creating Compelling Content

When it comes to personal social media, you likely have perfected your preferred combo of Facebook, Twitter, Instagram and Snapchat, curating your

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Pivoting your PR Strategy in a Merger

Mergers and acquisitions are one of the trickier situations for PR folks to navigate. Change is never easy - but you can take control of the

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Why More Brands Should Jump on the Livestreaming Bandwagon

In 2019, Singles Day broke all retail records with sales hitting more than $38 billion in the 24 hour period. In fact, merchants and brands

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We’ve Got a Problem: How to Communicate During Troublesome Times

Whether it’s your website’s technical malfunction, a customer service issue gone viral or the introduction of an unfriendly government regulation,

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How Journalism Helped Me Navigate The World Of PR

I was a journalist for six years, until I decided to try something and switch to the “dark side” - public relations.  I’m relatively new to the

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